The Power of Human Connection: Designing a Practice Built on Unreasonable Hospitality

As a financial advisor, you are in the business of serving other people. Serving efficiently is no longer enough—now, it's how you make the people you work with and those you serve feel that matters most of all. Will Guidara shares why he believes our world is on the precipice of becoming a hospitality economy, and how every advisor can choose to be in the business of hospitality by transforming ordinary interactions into extraordinary experiences.