Morningstar®Media Kit
Morningstar is a leading provider of independent investment research in North America, Europe, Australia, and Asia. Your message and our brand recognition help you reach engaged investors looking to make educated investing decisions.
Our Clients
4.2 Million
Individual Investors Served
183,400
Financial Advisors Served
174,563
Average Monthly Financial Professional Uniques on Morningstar.com
30
Websites Worldwide
Source: 2024 Annual Shareholders Meeting and Google Analytics
Individual
Morningstar.com is our site for individual investors looking to discover new investments, build/upgrade portfolios, monitor investments, and view real-time market data. Morningstar offers an independent voice supported by more than 640 analysts who provide continuous investment coverage and commentary.
Advisor
We offer three ways to reach our advisor audience: Morningstar.com, Morningstar magazine, and the Morningstar Investment Conference. We can help place your message in front of advisors who are actively looking for tools to research, analyze, present, and support their recommendations.
Source: Google Analytics & Morningstar Annual Shareholders' Meeting
Reaching Individual Investors
Individual
17.3 Million
Average Monthly Page Views
3.2 million
Average Monthly Unique Visitors
$1.4 million
Average Individual Investor Portfolio Size
Source: Google Analytics 12-month average and Morningstar Investor Survey
Premium Members
Average Household Income | Average Portfolio Size | |
$222,931 | $1,835,720 |
Basic Members
Average Household Income | Average Portfolio Size |
$160,379 | $1,125,620 |
Size of Investment Portfolio (%)
Size of Investment Portfolio (%)
Perspectives From Investor Survey
After doing my research to purchase or sell stocks or mutual funds on several websites, I always confirm my decision by reviewing Morningstar recommendations and reviews.
The Financial information on all types of mutual funds, bonds, and other investments is truly excellent, the best I have found.
Source: Morningstar Individual Investor Survey
Reaching Financial Advisors
Advisor Statistics
172,700
Average Monthly Financial Professional Uniques on Morningstar.com
$485.7 million
Average Assets Under Management
83.2%
Have been a Financial Professional for 11 Years or More
85.4%
See Value in Information Provided by Asset Management Firms on Morningstar.com
Source: Morningstar 2025 Advisor Survey, SAS 360, and Google Analytics
Type
User Who
Assets Under Management (%)
Perspectives From Morningstar Advisor Survey
If you're searching for the ultimate platform to assist in making informed investment management decisions, look no further than Morningstar.com.
Morningstar's tools and capabilities have made finding the best investment ideas for our clients much easier.
Source: 2025 Morningstar Advisor Survey
Contact Us
Advertising Sales and Conferences
Stuart Roge
Global Head of Audience Sales Advertising
+1 312 384-4855
stuart.roge@morningstar.com
Kurt Edwards
Global Director of Operations
+1 312 384-3866
kurt.edwards@morningstar.com
New York & New Jersey
Dan Atkinson
Vice President
+1 312 696-6570
dan.atkinson@morningstar.com
East Coast (minus NY and NJ) & West Coast
Lisa Turner
Sales Director
lisa.turner@morningstar.com
Midwest & Canada
Emily Martin
Sales Director
emily.martin@morningstar.com
General Inquiries, Europe, Asia-Pacific
Simon Hodge
Audience Communication Director
+44 203 194 1058
simon.hodge@morningstar.com
Australia
Peter Williamson
Sales Director
+61 2 9276 4422
peter.williamson@morningstar.com
Operations
Morningstar Magazine Production
Alex Skoirchet
Senior Designer
+1 312 696-6545
alex.skoirchet@morningstar.com