Accor SA AC

Stock XPAR Rating as of Aug 7, 2026

€46.80 −0.42 (0.89%)

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As of Aug 7, 2026, 3:35:21 PM Delayed Price Closed

Company Report

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Accor Earnings: Middle East Headwinds Continue, but Brand Advantage Remains Intact

Dan Wasiolek Jul 30, 2026

Accor's first-half revenue per available room, or revPAR, increased 2.2%, which included a 0.2% decrease in the second quarter. Unit and pipeline growth were up 3.2% and 11.4%, respectively, in the first six months of the year, while recurring adjusted EBITDA rose 6.5% in constant currency.

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Price vs Fair Value

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AC is trading at a LOCK|Ht%rQD premium.

Price

€46.80

Aug 7, 2026

Fair Value

Apr 27, 2026

Uncertainty

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1-Star Price: LOCK|.x<
5-Star Price: LOCK|.KK
Economic Moat: LOCK|sLjh?
Capital Allocation: LOCK|x$ycpSt

Bulls Say, Bears Say

Bulls

Accor’s mid-single-digit share of hotel industry rooms is set to increase, as the company controls about 10% of the rooms in the global hotel industry pipeline.

Bears

Alternative accommodations present a competitive threat, and the advancement of technology and its use by next-generation travelers increases the access and awareness of these properties.

News

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European Stocks on Track for Worst Session Since 'Liberation Day' Selloff

Global News Select Mar 3, 2026, 3:20:00 PM

Trading Information

Previous Close Price: €47.22
Day Range: €46.75–47.38
52-Week Range: €37.54–52.00
Bid/Ask: €46.70 / €47.70
Shares Outstanding: 232.59M
Market Cap: €10.89B
Volume/Avg: 653,720 / 768,370

Key Statistics

Price/Earnings (Normalized): 25.58
Price/Sales: 1.74
Dividend Yield (Trailing): 2.88%
Dividend Yield (Forward): 2.88%
Total Yield: 6.61%

Company Profile

Accor operates 881,427 rooms across 48 brands, addressing the economy through luxury segments as of December 2025. Ibis (economy scale) is the largest brand (33% of total rooms at the end of 2025), followed by midscale brands Mercure (16%) and Novotel (13%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from asset-light managed and franchised hotels. Europe and North Africa represent 41% of rooms, Asia-Pacific 36%, the Americas 12%, and India, Middle East, and Africa 11%. Premium, midscale, and economy are 84% of total rooms, while luxury and lifestyle are the remaining 16%.

Sector: Consumer Cyclical
Industry: Lodging
Stock Style Box: Mid Growth
Total Number of Employees: 250,490
Website: https://group.accor.com

Competitors

Valuation

Metric	AC	MAR	H
Price/Earnings (Normalized)	25.58	32.29	64.64
Price/Book Value	3.58	—	5.07
Price/Sales	1.74	3.53	2.36
Price/Cash Flow	11.52	24.92	27.19

Price/Earnings

MAR

Financial Strength

Metric	AC	MAR	H
Quick Ratio	0.81	0.48	0.53
Current Ratio	1.29	0.53	0.62
Interest Coverage	3.83	5.04	1.33

Quick Ratio

MAR

Profitability

Metric	AC	MAR	H
Return on Assets (Normalized)	4.79%	7.98%	1.81%
Return on Equity (Normalized)	17.62%	—	7.86%
Return on Invested Capital (Normalized)	7.26%	20.88%	4.55%

Return on Assets

MAR

Lodging Industry Comparables

Screen With Investor

Name	Capital Allocation	Economic Moat	Market Cap
Marriott International Inc Class A MAR	LOCK\|@^@Rj#	LOCK\|!$$	$92B
Hilton Worldwide Holdings Inc HLT	LOCK\|FL?L!?	LOCK\|Ry	$71B
InterContinental Hotels Group PLC ICHGF	—	LOCK\|?>	$23B
InterContinental Hotels Group PLC ADR IHG	LOCK\|Q@DC!nc	LOCK\|ww	$23B
Hyatt Hotels Corp Class A H	LOCK\|pFVdYCt	LOCK\|qTd@&	$17B
H World Group Ltd ADR HTHT	—	LOCK\|K%?@	$13B
Accor SA ACRFF	—	LOCK\|rS&!	$13B
Accor SA ADR ACCYY	—	LOCK\|gs%QM	$13B
Wyndham Hotels & Resorts Inc Ordinary Shares WH	LOCK\|JjJcn$	LOCK\|Y&tyd	$5B
Choice Hotels International Inc CHH	LOCK\|JZcdc>	LOCK\|v$&r&	$5B