Business Strategy and Outlook| Dan Wasiolek |
Despite near-term coronavirus and inflation challenges, we expect Wyndham Hotels & Resorts to gradually expand room share in the hotel industry and maintain a brand intangible asset and switching cost advantage. This view is supported by the company's roughly 40% share of all U.S. economy and midscale branded hotels (where Wyndham has a handful of the top 10 brands based on guest satisfaction, according to J.D. Power) and the industry’s fourth-largest loyalty program by membership (97 million as of Sept. 30, 2022), which encourages third-party hotel owners to join the platform. Also, Wyndham has around 10% and 5% share of existing U.S. and global hotel rooms, respectively, with a pipeline that represents around 25% of its current unit base. As a result, we see room growth averaging over 3%-4% during the next 10 years (2022-31), above the 2% lift we model for the U.S. hotel industry.