Skip to Content

Choice Hotels International Inc CHH

Morningstar Rating
$111.62 +1.12 (1.01%)
View Full Chart
Unlock Our Analysis with Morningstar Investor

Company Report

Choice's Travel Demand Normalizing After a Strong Recovery

While the coronavirus had a material impact on Choice's 2020 demand, the company's U.S. leisure-based portfolio (which represents around 70% of nights) saw a full return to 2019 revenue per available room levels in 2021. We expect the narrow-moat company to gradually expand room share in the hotel industry in the next decade, supported by rejuvenated Comfort brands (27% of 2022 total domestic rooms), newer Cambria, Ascend, and Everhome concepts (8% combined), the acquisition of the Radisson brand in 2022, and a solid loyalty program with over 60 million members in 2022, up from 44 million at the end of 2019. The company has a high-single-digit share of existing U.S. hotel rooms with an expanding pipeline. We see its room growth averaging 2% over the next decade, above the 1%-2% supply lift we estimate for the U.S. industry during that time.

Price vs Fair Value

CHH is trading at a 12% discount.
Price
$110.55
Fair Value
$377.00
Uncertainty
Medium
1-Star Price
$821.81
5-Star Price
$43.20
Economic Moat
Rfpflbc
Capital Allocation
Yjvffqrr

Bulls Say, Bears Say

Bulls

The completion of renovation and heavy termination activity at the Comfort brand in 2019 offers the opportunity for unit growth during the next several years.

Bears

Independent hotels and home and vacation rentals present an increasing competitive threat, and the advancement of technology and its use by next-generation travelers increase the access and awareness of these properties.

Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if CHH is a good fit for your portfolio.

News

Trading Information

Previous Close Price
$110.50
Day Range
$110.77112.29
52-Week Range
$109.23135.94
Bid/Ask
$111.58 / $111.74
Market Cap
$5.57 Bil
Volume/Avg
45,207 / 509,839

Key Statistics

Price/Earnings (Normalized)
18.58
Price/Sales
3.69
Dividend Yield
1.00%
Dividend Yield (Forward)
1.04%
Total Yield
9.94%

Company Profile

As of Dec. 31, 2022, Choice Hotels operated 628,000 rooms across 13 brands addressing the economy and midscale segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total domestic rooms), while Ascend and Cambria (7% of total domestic rooms) are newer lifestyle and select-service brands. Choice added its 13th brand with the launch of extended-stay brand Everhome in January 2020. Choice closed on its Radisson acquisition in August 2022, which will add around 70,000 rooms. Franchises are 99% of total revenue, and the United States represents 79% of total rooms in 2022.
Sector
Consumer Cyclical
Industry
Lodging
Stock Style Box
Small Core
Total Number of Employees
1,800

Competitors

Valuation

Metric
CHH
H
MAR
Price/Earnings (Normalized)
18.5851.0524.32
Price/Book Value
76.373.41
Price/Sales
3.691.942.68
Price/Cash Flow
17.3720.9419.04
Price/Earnings
CHH
H
MAR

Financial Strength

Metric
CHH
H
MAR
Quick Ratio
0.760.620.45
Current Ratio
0.840.730.48
Interest Coverage
7.243.087.94
Quick Ratio
CHH
H
MAR

Profitability

Metric
CHH
H
MAR
Return on Assets (Normalized)
14.23%3.90%10.39%
Return on Equity (Normalized)
250.21%13.42%1,463.88%
Return on Invested Capital (Normalized)
22.92%7.51%25.26%
Return on Assets
CHH
H
MAR

Lodging Industry Comparables

Ticker
Name
Morningstar Rating for Stocks
Economic Moat
Market Cap
MAR
Marriott International Inc Class ALmkxtg$60.1 Bil
HLT
Hilton Worldwide Holdings IncDfgyz$43.1 Bil
ICHGF
InterContinental Hotels Group PLCWfynrgh$13.5 Bil
IHG
InterContinental Hotels Group PLC ADRGxyyhyg$13.5 Bil
H
Hyatt Hotels Corp Class AMphks$12.2 Bil
HTHT
H World Group Ltd ADRCnkvz$11.1 Bil
ACCYY
Accor SA ADRVckqq$9.8 Bil
ACRFF
Accor SALvcqwzh$9.8 Bil
WH
Wyndham Hotels & Resorts Inc Ordinary SharesYfvqfy$6.4 Bil