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Hilton Worldwide Holdings Inc HLT

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Morningstar’s Analysis

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Economic Moat


Capital Allocation


Hilton's Brand Continues to Strengthen in Front of Expected Second-Half Travel Rebound

Dan Wasiolek Senior Equity Analyst

Analyst Note

| Dan Wasiolek |

We see no reason to adjust our view that Hilton’s demand will materially rebound in the second half of 2021, or that the company’s brand advantage (the source of its narrow moat) will continue to strengthen. Thus, we don’t plan a material change in our $94 fair value estimate, and we view the shares as overvalued, trading at a 20% premium to our intrinsic value.

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Company Profile

Business Description

Hilton Worldwide Holdings operates 1,019,287 rooms across 18 brands addressing the midscale through luxury segments as of Dec. 31, 2020. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2020. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.

7930 Jones Branch Drive, Suite 1100
McLean, VA, 22102
T +1 703 883-1000
Sector Consumer Cyclical
Industry Lodging
Most Recent Earnings Dec 31, 2020
Fiscal Year End Dec 31, 2020
Stock Type Cyclical
Employees 141,000