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Advisor Insights

Advisor 529-Plan Landscape: Direct-Sold Plans Gain Favor

Advisors are increasingly favoring cheaper direct-sold 529 plans, and advisor-sold plans are adapting to keep up.

As financial advisors have shifted toward fee-based practices, there has been a spillover effect in their choice of 529 plans: stepped-up usage of direct-sold 529 offerings and less interest in more expensive, traditional advisor-sold funds.