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Booking Holdings Inc BKNG

Morningstar Rating
$3,989.10 +17.02 (0.43%)
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Company Report

Booking Continues to See Resilient Travel Demand Into the Summer Bolstered by Its Network Advantage

While inflation and credit market concerns present potential risks to Booking's near-term travel demand, we see the company exhibiting solid financial health and a stout network advantage. We expect Booking's global online travel agency leadership position to increase over the next decade, driven by a healthy position in the Asia-Pacific, continued leadership in Europe, and an expanding presence in vacation rentals, restaurant bookings, experiences, flights, and payments, all of which are backed by leading marketing and technology scale.

Price vs Fair Value

BKNG is trading at a 562% premium.
Price
$3,989.10
Fair Value
$9,228.00
Uncertainty
High
1-Star Price
$9,491.00
5-Star Price
$5,389.00
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Emerging markets should see strong online travel booking growth over the next 10 years, given low penetration levels and increased online usage, and Booking is well positioned.

Bears

Google's continued emphasis on placing its paid ads and metasearch platform ahead of free organic search links could place marketing cost pressure on Booking Holdings.

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News

Trading Information

Previous Close Price
$3,972.08
Day Range
$3,940.753,992.68
52-Week Range
$2,605.004,004.40
Bid/Ask
$3,987.10 / $4,200.00
Market Cap
$135.34 Bil
Volume/Avg
498,275 / 228,376

Key Statistics

Price/Earnings (Normalized)
27.27
Price/Sales
6.47
Dividend Yield (Trailing)
0.44%
Dividend Yield (Forward)
0.88%
Total Yield
7.89%

Company Profile

Booking is the world’s largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Sector
Consumer Cyclical
Industry
Travel Services
Stock Style Box
Large Growth
Total Number of Employees
23,600

Competitors

Valuation

Metric
BKNG
EXPE
ABNB
Price/Earnings (Normalized)
27.2712.4832.13
Price/Book Value
19.1612.06
Price/Sales
6.471.439.61
Price/Cash Flow
22.907.2929.28
Price/Earnings
BKNG
EXPE
ABNB

Financial Strength

Metric
BKNG
EXPE
ABNB
Quick Ratio
1.150.611.40
Current Ratio
1.220.791.44
Interest Coverage
6.513.88
Quick Ratio
BKNG
EXPE
ABNB

Profitability

Metric
BKNG
EXPE
ABNB
Return on Assets (Normalized)
22.51%6.18%27.21%
Return on Equity (Normalized)
96.06%82.56%
Return on Invested Capital (Normalized)
42.97%15.92%56.72%
Return on Assets
BKNG
EXPE
ABNB
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