Tripadvisor Inc TRIP

Morningstar Rating
$9.44 −0.07 (0.74%)
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Company Report

Price vs Fair Value

TRIP is trading at a LOCK|N^sX^TV premium.
Price
$9.44
Fair Value
LOCK|.K
Uncertainty
LOCK|^H X&vQ
1-Star Price
LOCK|.ys
5-Star Price
LOCK|B^p
Economic Moat
LOCK|<sz
Capital Allocation
LOCK|?m?^<^

Bulls Say, Bears Say

Bulls

Penetration levels are low and growing in the experience markets. Tripadvisor is well positioned to benefit over the long term, given its critical-mass revenue share.

Bears

Metasearch has lower barriers than online travel agencies, and is facing competition from agentic artificial intelligence, which could meaningfully affect the firm’s growth outlook.

News

Articles & Videos

Trading Information

Previous Close Price
$9.51
Day Range
$9.26–9.52
52-Week Range
$8.02–17.82
Bid/Ask
$9.27 / $9.70
Shares Outstanding
117.20M
Market Cap
$1.11B
Volume/Avg
3M / 4M

Key Statistics

Price/Earnings (Normalized)
10.49
Price/Sales
0.65
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Dividend Payment Schedule
—
Total Yield
4.52%

Company Profile

Tripadvisor is the world’s leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025. The company is selling TheFork, its dining brand, which represented 12% of sales.
Sector
Consumer Cyclical
Industry
Travel Services
Stock Style Box
Small Value
Total Number of Employees
2,465

Competitors

Valuation

Metric
TRIP
EXPE
ABNB
Price/Earnings (Normalized)
10.4914.9838.24
Price/Book Value
1.6728.3513.14
Price/Sales
0.652.308.04
Price/Cash Flow
6.109.8520.68
Price/Earnings
TRIP
EXPE
ABNB

Financial Strength

Metric
TRIP
EXPE
ABNB
Quick Ratio
1.200.641.35
Current Ratio
1.560.801.41
Interest Coverage
0.767.13—
Quick Ratio
TRIP
EXPE
ABNB

Profitability

Metric
TRIP
EXPE
ABNB
Return on Assets (Normalized)
4.09%9.05%15.87%
Return on Equity (Normalized)
17.03%228.06%50.68%
Return on Invested Capital (Normalized)
7.43%29.91%34.43%
Return on Assets
TRIP
EXPE
ABNB

Travel Services Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Booking Holdings Inc
BKNG
LOCK|>&Kt>R&LOCK|$S&$119B
Airbnb Inc Ordinary Shares - Class A
ABNB
LOCK|>!hF!pYLOCK|!X$102B
Royal Caribbean Group
RCL
LOCK|<$>>Qy^FLOCK|<$$p$77B
Carnival Corporation Ltd
CCL
LOCK|?$x%LXYLOCK|MDHmJ$41B
Viking Holdings Ltd
VIK
—LOCK|&>$39B
Expedia Group Inc
EXPE
LOCK|yhgRvZLOCK|BCmKn$34B
Trip.com Group Ltd
TRPCF
—LOCK|SCwg$25B
Trip.com Group Ltd ADR
TCOM
LOCK|Xhh>^%LOCK|BP!>$25B
Norwegian Cruise Line Holdings Ltd
NCLH
LOCK|^xNC?sLOCK|V$^N^$7B

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