Sustainability Across Domains of Investor Behavior
Sustainability Across Domains of Investor Behavior
With sustainable investing continuing to grow, one of the big unanswered questions among proponents is how to best reach investors who might be interested in sustainable investing but have not yet taken the plunge. This research examines two areas in which we may find new sustainable investors.
What's Inside
What's Inside
- A look at the gap between people’s views on whether environmental, social, and governance (ESG) factors should be included in the investing process, and what people did in practice in their own investment process
- The emphasis on sustainability in investment decisions than in consumer-goods purchase decisions
- An analysis on who is less likely to indicate that ESG factors should be incorporated in the investing process