Elevating the Role of Today’s Asset Management Marketers

The function of the asset management marketing team is undergoing change. What was once a role predominantly focused on brand, sales enablement, and overseeing fact sheet production and communications is continuing to evolve in order to play a more strategic function within the wider business. There is now greater expectation and opportunity for marketing teams to make a substantial impact in how clients are attracted to funds, and the way in which they continue to grow assets with the firm thanks to some big changes in the way we work and the digital-driven demands of investors.