Prove you’re in it
for investors.

Prove you’re in it
for investors.

Best-Interest Advice for Your Clients

You’ve been looking out for your clients’ best interest all along. Even if financial regulations continue to evolve, the trends driving best-interest advice are here to stay. We’ve been putting investors first since day one – we can help.


Validate your
best-interest advice.

Use the Best Interest Scorecard to create proposals that show investors how their investments and your advice work together as part of a financial plan.


Choose investments
for a fiduciary practice.

Prune your lineup to keep potential conflicts out of client portfolios.


Reduce your risk
by eliminating conflicts.

Point small plan sponsors toward an independent fiduciary service to manage fund lineup design and help choose a record keeper for their retirement accounts.

Trends We See Accelerating

Three industry shifts that are good for investors.

Accounts becoming fee-based

The desire for transparency in advisory fees will accelerate the movement from commission-based to more fee-based accounts.

Popularity of low-cost investments

High fees will impact the effectiveness of some investments, paving the way for low-cost providers and exchange-traded funds.

Adoption of online advice

Advisors looking for new ways to collaborate with clients are adopting digital service models and tools to reach a new generation of investors.

Bridging the Investing Gap

The U.S. government seeks to help Americans improve their financial future by encouraging them to invest. You are committed to providing best-interest advice to your clients. Learn what the government has tried, and what is still needed, to help Americans prepare for their financial future.

Need Help Complying with the DOL Fiduciary Rule?

Whether you need help selecting investments, adapting proposals, or explaining regulatory changes, we are ready to help you comply with the new rule. We’ll help you get ready.