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21 Lady Co Ltd is engaged in manufacturing and selling confectionery products for women and their families. It engages in the manufacture, wholesale, and retail of cream puffs and confectionary through its confectionary shops, supermarkets, and convenience stores; and operates Hirota sweets cafes. The company also plans, develops, and operates an interior shop under the Ilumsborgs brand that sells tableware and fabrics, furniture and lighting, miscellaneous goods, interior goods, and kitchen supplies.