Ulta Beauty Inc ULTA

Morningstar Rating
$470.75 −7.15 (1.50%)
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Company Report

Price vs Fair Value

ULTA is trading at a 737% premium.
Price
$477.90
Fair Value
$319.00
Uncertainty
High
1-Star Price
$819.00
5-Star Price
$331.00
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

As the largest specialty beauty retailer in the US, Ulta has access to leading brands and exclusive products. Its merchandising encourages frequent store visitation and draws shoppers from department stores.

Bears

Beauty products are available through many retail channels, putting Ulta in competition with the largest retailers in the US. Sephora's partnership with Kohl's and Amazon's big push into beauty have especially pressured Ulta.

News

Trading Information

Previous Close Price
$477.90
Day Range
$469.12482.20
52-Week Range
$452.00714.97
Bid/Ask
$463.22 / $484.00
Shares Outstanding
42.99M
Market Cap
$20.24B
Volume/Avg
745,853 / 839,046

Key Statistics

Price/Earnings (Normalized)
17.76
Price/Sales
1.68
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Total Yield
5.30%

Company Profile

Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. In addition, Ulta collects royalties through its Target partnership (ending in summer 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Sector
Consumer Cyclical
Industry
Specialty Retail
Stock Style Box
Mid Core
Total Number of Employees
65,000

Competitors

Valuation

Metric
ULTA
MC
M
Price/Earnings (Normalized)
17.7622.149.84
Price/Book Value
8.073.551.21
Price/Sales
1.682.970.27
Price/Cash Flow
11.2012.353.15
Price/Earnings
ULTA
MC
M

Financial Strength

Metric
ULTA
MC
M
Quick Ratio
0.200.690.34
Current Ratio
1.311.581.48
Interest Coverage
337.3515.297.29
Quick Ratio
ULTA
MC
M

Profitability

Metric
ULTA
MC
M
Return on Assets (Normalized)
18.52%7.69%5.50%
Return on Equity (Normalized)
47.58%16.62%19.48%
Return on Invested Capital (Normalized)
25.55%10.86%10.07%
Return on Assets
ULTA
MC
M

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