Dick's Sporting Goods Inc DKS

Dick’s Sporting Goods Meets Needs of Vendors and Consumers While Revitalizing Foot Locker

Although sporting goods are sold through many channels, we believe that Dick’s Sporting Goods has earned a competitive edge based on its brand intangible assets. Supporting brand loyalty, we believe consumers are drawn to a vast, on-trend product assortment and a differentiated in-store experience and service model. Meanwhile, vendors see Dick’s as a reliable partner for reaching and engaging with consumers, leveraging the firm’s store-within-a-store model to showcase a wide range of products, including exclusives.