Accor’s third-quarter revenue per available room increased 4.9%, while net units grew 3% during the past 12 months. The company does not report operating profit metrics during its third-quarter update.
Accor’s mid-single-digit share of hotel industry rooms is set to increase, as the company controls about 10% of the rooms in the global hotel industry pipeline.
Bears
Alternative accommodations present a competitive threat, and the advancement of technology and its use by next-generation travelers increases the access and awareness of these properties.
Accor operates 881,427 rooms across 50 brands, addressing the economy through luxury segments as of December 2025. Ibis (economy scale) is the largest brand (33% of total rooms at the end of 2025), followed by midscale brands Mercure (16%) and Novotel (13%). FRHI offers additional luxury and North American exposure. After the sale of the majority of HotelInvest (owned assets) in 2018-19, the majority of total EBITDA comes from asset-light managed and franchised hotels. Europe and North Africa represent 41% of rooms, Asia-Pacific 36%, the Americas 12%, and India, Middle East, and Africa 11%. Premium, midscale, and economy are 84% of total rooms, while luxury and lifestyle are the remaining 16%.