Why Some People Do (or Do Not) Invest

People have many options for growing their money, from the traditional investments of stocks to the newer assets of cryptocurrencies. Still, not every person who can invest does so. In this study, we explore why some people may (or may not) invest, and the reasons behind these choices.


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Our research explores:
  • What motivates people to invest
  • How investing behavior is related to key common factors, such as financial interest and time horizon
  • How one's interest in finance may predict their investor identity
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