Gender Bias in Asset-Allocation Advice

It’s important for advisors to make sure they offer unbiased, accurate advice—something many surveys and academic studies suggest may not always happen. Our research team set out to measure bias in advisors' asset-allocation recommendations to female investors.


In this report, you will learn:
  • The potential cost of gender bias
  • A technique to help advisors avoid bias in their advice
  • Where in the advisor decision-making process gender bias is likely not to occur
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