Morningstar.com is designed to support the investing tasks that we are distinctly positioned to serve: evaluating and discovering new investments, building/upgrading a portfolio, and monitoring the markets. We supply the independent analysis and data both advisors and investors rely on.
The core audience of Morningstar.com is individual investors, basic and premium members of Morningstar.com, and financial advisors.
Investors and advisors dedicate much of their research time to our data report pages. Sponsoring your own report pages helps you reach prospects when they are much closer to making an investment decision.
For greater impact, a leaderboard, rectangle, or half-page unit can be added to the program. This is a popular tactic for high-exposure branding initiatives.
These data pages also provide areas for content distribution, allowing the advertiser to share thought leadership, white papers, and fund manager commentary specific to each ticker.
This high-impact opportunity includes all ad units and provides a full wallpaper experience with an embedded content unit in the header of the page running as a 100% share of voice sponsorship.
Asset managers can reach and engage with users who are actively researching their mutual funds and ETFs on Morningstar.com.
Advisor content on Morningstar.com features practice management tips, in-depth investment commentary, and other resources critical to their daily workflow.
Marketers can target our advisor readership through dedicated emails, quarter-end review packages, and Morningstar Investment Conference sponsorships.
Quarter-end coverage includes 10–12 market outlook articles with our analysts’ takes on parts of the market and their picks in each sector.
The package includes 100% SOV on all quarter-end-focused editorial content on Morningstar.com for five days. It also features a leaderboard and logo on the homepage throughout the week, and two full-page sponsor ads in a PDF package shared via custom email.
The package is released in the first week of the next quarter.
Integrate your brand’s tools and materials into the workflow of investors and advisors. Showcase your perspectives and thought leadership alongside Morningstar.com’s independent perspective.
Opportunities include data reports, articles, fund and ETF reports and targeted fund and ETF reports.
You can also distribute content as part of a center sponsorship, fund report sponsorship, or with a button and text link in research centers.
Our homepage features news and analysis with current market status, recommended reading topics, and content grouped by topic and investment type.
Take over Morningstar.com’s homepage for an entire day to promote a product launch or pair a message with market events.
Placements include a pushdown intro ad, homepage leaderboard ad, above-the-fold rectangle, mid-page medium rectangle or leaderboard, two text links, and a footer leaderboard.
Editorial topics are subject to change. Topics and dates subject to change.
Spotlight topics are special two-day editorial events that are available for sponsorship. All topics are subject to change.
