Dick’s Sporting Goods Meets Needs of Vendors and Consumers in Namesake Stores, but Foot Locker Lags
Sporting goods are sold through many channels, but we believe Dick’s Sporting Goods has earned a competitive edge based on its brand intangible assets. Supporting brand loyalty, we think consumers are drawn to a vast, on-trend product assortment and a differentiated in-store experience and service model. Meanwhile, vendors see Dick’s as a reliable partner for reaching and engaging with consumers, leveraging the firm’s store-within-a-store model to showcase a wide range of products, including exclusives.
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