Walmart has agreed to acquire Vibe.co, a self-serve connected-TV, or CTV, advertising platform for small businesses and midmarket advertisers for a reported $1.4 billion. The deal is expected to close by fiscal year-end and has no impact on fiscal 2027 sales or profitability guidance.
Walmart Connect is profitably compounding sales at a high-double-digit rate, with 70% operating margins, creating a durable profit stream as it captures retail media advertising spending using real-time data from 270 million weekly shoppers.
Bears
Digitally native rivals like Amazon, Shein, and Temu could erode wallet share in discretionary categories, which make up 25% of Walmart’s sales and carry higher margins than grocery.
Since its founding in 1962, Walmart has become the world’s largest retailer, operating over 10,700 stores globally (including 4,600 namesake locations on its home turf and another 600 Sam’s Club outlets) and growing its e-commerce presence, attracting 270 million customers weekly. In aggregate, the firm posted more than $713 billion in fiscal 2026 sales. Its core operations span three reporting segments: Walmart US (68% of fiscal 2026 sales), Walmart International (19%), and Sam’s Club (13%).Within the US, nearly 60% of its $486 billion in fiscal 2026 revenue came from its grocery offerings, with another quarter from general merchandise. Internationally, Walmart’s operations are concentrated in Mexico, though it also has budding exposure to India.