With 1,868 stores (as of the end of fiscal 2019), Target is a leading American general merchandise retailer, offering a variety of products across several categories, including beauty and household essentials (27% of fiscal 2019 sales), apparel and accessories (19%), food and beverage (19%), home furnishings and décor (19%), and hardlines (16%). Most of Target’s stores are large-format, averaging roughly 130,000 square feet. The company has a significant e-commerce presence, deriving around 9% of sales from the channel. In addition to its namesake stores, Target owns Shipt, an online same-day delivery platform. After it exited Canada in 2015, virtually all of Target’s revenue is generated from the United States.
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