Tripadvisor Inc TRIP

Morningstar Rating
$7.24 −0.02 (0.21%)
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Company Report

Price vs Fair Value

TRIP is trading at a LOCK|#<Kr@c# premium.
Price
$7.24
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
LOCK|Y%%
Capital Allocation
LOCK|@nhl$V

Bulls Say, Bears Say

Bulls

Penetration levels are low and growing in the experience markets. Tripadvisor is well positioned to benefit over the long term, given its critical-mass revenue share.

Bears

Metasearch has lower barriers than online travel agencies, and is facing competition from agentic artificial intelligence, which could meaningfully affect the firm’s growth outlook.

News

Articles & Videos

Trading Information

Previous Close Price
$7.26
Day Range
$7.15–7.53
52-Week Range
$6.78–15.73
Bid/Ask
$7.02 / $7.44
Shares Outstanding
117.83M
Market Cap
$853.06M
Volume/Avg
4M / 4M

Key Statistics

Price/Earnings (Normalized)
8.04
Price/Sales
0.53
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Dividend Payment Schedule
—
Total Yield
5.86%

Company Profile

Tripadvisor is the world’s leading travel metasearch company. Its platform offers 1 billion reviews and information on several million accommodations, experiences, airlines, and cruises. In 2025, 42% of revenue came from the company's core Hotel and Other segment, which includes hotel revenue generated through advertising on its metasearch platform. Viator, its experiences brand, was 46% of revenue in 2025. The company is selling TheFork, its dining brand, which represented 12% of sales.
Sector
Consumer Cyclical
Industry
Travel Services
Stock Style Box
Small Value
Total Number of Employees
2,455

Competitors

Valuation

Metric
TRIP
BKNG
EXPE
Price/Earnings (Normalized)
8.0416.8113.61
Price/Book Value
2.33—18.53
Price/Sales
0.534.431.98
Price/Cash Flow
6.5214.908.28
Price/Earnings
TRIP
BKNG
EXPE

Financial Strength

Metric
TRIP
BKNG
EXPE
Quick Ratio
1.301.040.61
Current Ratio
1.751.110.77
Interest Coverage
−5.738.587.59
Quick Ratio
TRIP
BKNG
EXPE

Profitability

Metric
TRIP
BKNG
EXPE
Return on Assets (Normalized)
3.00%25.47%9.77%
Return on Equity (Normalized)
12.75%—212.69%
Return on Invested Capital (Normalized)
6.35%66.51%32.08%
Return on Assets
TRIP
BKNG
EXPE

Travel Services Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Booking Holdings Inc
BKNG
LOCK|&<$>rnj?LOCK|<xF$119B
Airbnb Inc Ordinary Shares - Class A
ABNB
LOCK|CT&#fmsLOCK|%f$110B
Royal Caribbean Group
RCL
LOCK|$L!YfW$NLOCK|^cdN$86B
Carnival Corporation Ltd
CCL
LOCK|t@#!dhLOCK|wz?<$44B
Viking Holdings Ltd
VIK
—LOCK|Q^$40B
Expedia Group Inc
EXPE
LOCK|Tww^%hLOCK|TcP>$31B
Trip.com Group Ltd
TRPCF
—LOCK|wm#V$27B
Trip.com Group Ltd ADR
TCOM
LOCK|G#NGBK>LOCK|^%QR<$27B
Norwegian Cruise Line Holdings Ltd
NCLH
LOCK|PB#wx$<LOCK|N^!x$8B

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