Skip to Content

Kellogg Serves Up a Helping of Improved Sales in Q3

We think this performance is a testament to the strategic course it has been trekking over a multiyear horizon--anchored in increasing investments in its capabilities and brands.

Even as it lapped impressive sales in the year-ago period, Kellogg’s K third-quarter sales (up 5.1% on an organic basis, in line with the growth posted over the same quarter in 2019) were sound, reflecting a 1.4% increase in volumes and a 3.7% benefit from higher prices. We think this performance is a testament to the strategic course it has been trekking over a multiyear horizon--anchored in increasing investments in its capabilities and brands.

Despite these solid top-line gains, cost pressures (spanning raw materials, labor, transportation, and packaging) and a strained global supply chain ate into profits. This manifested in a 250-basis-point contraction in adjusted gross margins to 32.2%. While these challenges certainly aren’t unique to Kellogg, the firm is also contending with supply chain constraints stemming from a fire at one of its domestic cereal plants and a labor strike for the past month, similar to the walkouts that have plagued others including wide-moats PepsiCo and Mondelez. These headwinds could linger over the next quarter or two, but we’re encouraged that management doesn’t seem to be siphoning off investments (qualitatively referenced) to offset the hit to margins. We view spending behind consumer-valued innovation and marketing support as key to entrenching its brands with consumers and retail partners.

In light of its year-to-date results, management bumped up its full-year sales growth expectations to 2%-3% (from flat to 1% growth prior) but held the line on its 1%-2% growth outlook for adjusted EPS. We’ll likely fine-tune our near-term revenue forecast but see little to warrant altering our long-term projections (low-single-digit organic sales growth and high-teens operating margins). And our $83 fair value estimate should move up by a low-single-digit percentage (due to time value); with shares trading at a 30% discount and offering a 4% dividend yield, we think investors would be wise to stock up on this wide-moat name.

Morningstar Premium Members gain exclusive access to our full analyst reports, including fair value estimates, bull and bear breakdowns, and risk analyses. Not a Premium Member? Get this and other reports immediately when you try Morningstar Premium free for 14 days.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

More in Stocks

About the Author

Erin Lash

Consumer Sector Director
More from Author

Erin Lash, CFA, is director of consumer sector equity research for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. In addition to leading the sector team, Lash covers packaged food and household and personal care companies.

Before joining Morningstar in 2006, she spent four years as an investment analyst covering retail, transportation, and technology firms for State Farm Insurance.

Lash holds a bachelor’s degree in finance from Bradley University and a master’s degree in business administration, with concentrations in accounting and finance, from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked second in the food and tobacco industry in The Wall Street Journal’s annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

Sponsor Center