The Best Technology Stocks to Buy

Technology stocks offer investors the promise of growth in ways that few other sectors can. After all, tech is synonymous with innovation that spawns new products, services, and features.

During the trailing one-year period, the Morningstar US Technology Index has returned 47.42%, while the Morningstar US Market Index has returned 29.03%.

The tech stocks that Morningstar covers look 5% overvalued as of April 8, 2024.

7 Best Tech Stocks to Buy Now

The stocks of these technology companies with Morningstar Economic Moat Ratings are the most reasonably priced according to our fair value estimates as of April 8, 2024.

1. Sensata Technologies ST
2. Smartsheet SMAR
3. Zoom Video Communications ZM
4. Lyft LYFT
5. Dayforce DAY
6. ON Semiconductor ON
7. DocuSign DOCU

Here’s a little more about each of the best technology stocks to buy, including commentary from the Morningstar analyst who covers the stock. All data is as of April 8, 2024.

Sensata Technologies

• Morningstar Price/Fair Value: 0.52
• Morningstar Uncertainty Rating: High
• Morningstar Economic Moat Rating: Narrow
• Industry: Scientific & Technical Instruments

Sensata Technologies is the cheapest stock on our list of the best tech stocks to buy. The stock of this narrow-moat company from the scientific and technical instruments industry is trading 48% below our fair value estimate of $69.

We think Sensata Technologies is a differentiated supplier of sensors and electrical protection, predominantly for the automotive market. The firm has oriented itself to benefit from secular trends toward electrification, efficiency, and connectivity. Despite the cyclical nature of the automotive and heavy vehicle markets, electric vehicles and stricter emissions regulations provide Sensata the opportunity to sell into new sockets, which has allowed the firm to outpace underlying vehicle production growth by about 4% historically. We think such outperformance is achievable over the next 10 years, given our expectations for a fleet mix shift toward EVs and Sensata’s growing addressable content in higher-voltage vehicles.

In our view, Sensata’s ability to grow its dollar content in vehicles demonstrates intangible assets in sensor design, as it works closely with OEMs and Tier 1 suppliers to build its products into new sockets. We also think the mission-critical nature of the systems into which Sensata sells gives rise to switching costs at customers, leading to an average relationship length of roughly three decades with its top 10 customers. As a result of switching costs and intangible assets, we believe Sensata benefits from a narrow economic moat and will earn excess returns on invested capital for the next 10 years.

Over the next decade, we expect Sensata to focus on organic growth in electric vehicles and increasingly electrified industrial applications. The firm has historically been an active acquirer but is focusing on organic investment, reduced leverage, and increased shareholder returns in the medium term, of which we approve. The firm’s ability to grow content in electric vehicles and outperform underlying global automotive production are the primary drivers of our investment thesis.

Smartsheet

• Morningstar Price/Fair Value: 0.69
• Morningstar Uncertainty Rating: Very High
• Morningstar Economic Moat Rating: Narrow
• Industry: Software—Application

Narrow-moat Smartsheet operates in the software application industry. This relatively cheap tech stock is 31% undervalued; we think the stock is worth $56.

Smartsheet is a leading provider of collaborative work management, or CWM, SaaS solutions. The emerging SaaS niche aims to improve the efficiency and productivity of project and process management by displacing widely deployed but suboptimal incumbent tools of email and spreadsheets. Smartsheet’s platform allows nontechnical users to configure, automate, and visualize custom workflows and notifications, dynamically assign tasks and permission data access, and build centralized dashboards for real-time visibility, accountability, and consistency across projects. The platform leverages integrations to adjacent business applications and productivity tools to centralize data, reduce error-prone manual data entry, and improve process efficiency.

Smartsheet has leveraged a freemium go-to-market motion and heavy investment in product innovation and platform infrastructure to secure a solid footing in the sticky enterprise market. While multiple CWM vendors will likely capture share of the expansive addressable market for purpose-built project management tools, we believe Smartsheet is well placed to rapidly expand within existing clients and become the enterprise, IT-certified vendor of choice. At present, sprawling enterprises likely engage multiple CWM solutions concurrently for siloed projects; however, we expect efforts to standardize internal processes and optimize project management will lead to provider consolidation over the long term. This dynamic will benefit providers like Smartsheet with the security, scalability, and compliance features enterprise clients demand.

We expect Smartsheet to win new clients and take greater share through free user conversion and module adoption, while embedding the platform further into mission-critical operations. We anticipate Smartsheet will continue with a successful playbook of growing seat expansion through the organic or assisted identification of new cases, and uptake of higher-margin capabilities. While over 30% of 2024 revenue was derived from add-on capabilities, less than 10% of the customer base had adopted these solutions, providing ample scope for further penetration.

Zoom Video Communications

• Morningstar Price/Fair Value: 0.71
• Morningstar Uncertainty Rating: Very High
• Morningstar Economic Moat Rating: Narrow
• Industry: Software—Application

This narrow-moat tech company operates in the software application industry. Zoom stock trades 29% below our fair value estimate of $89.

Zoom Video Communications’ mission is “to make video communications frictionless,” which it accomplishes with a unified, video-first communications platform that incorporates video, voice, chat, and content sharing. More recently, Zoom introduced a phone system and a contact center solution. The company offers a differentiated peer-to-peer technology, complete with proprietary routing technology. Zoom is a recognized market leader in meeting software and is disrupting and expanding the $100 billion market for collaboration software with its ease of use and superior user experience. We think the pandemic lockdowns demonstrated the strength of the solutions, which combined with an expanding portfolio help establish a narrow moat.

Zoom relies mainly on a low-touch e-commerce model that lends itself to viral adoption, but it has also established a direct salesforce to gather and serve larger, more strategic customers. The firm was in the right place at the right time during the covid-19 lockdowns and saw its user base explode. Outside of a broader portfolio, we see Zoom executing well so early in its lifecycle in a classic land-and-expand strategy. We like this approach because it offers the best of both worlds and should allow for penetration into the large enterprise accounts that drive revenue, as well as the ability to generate above-average margins. This is an opportunity for the company, which has also done an excellent job of balancing growth and margins. Growth has slowed after covid-19, even as margins have surged, so we think Zoom is well positioned to use cash flow generation to fund innovation and growth.

With the 2019 introduction of Zoom Phone, Zoom contact center, Zoom Apps, and OnZoom, the portfolio is expanding meaningfully. The company’s focus is squarely on adding as many users as possible. This starts with generating buzz and familiarity with free users while the direct salesforce sells to enterprise accounts. Last, customer count, deal size, and forward-looking metrics related to demand continue to expand.

Lyft

• Morningstar Price/Fair Value: 0.71
• Morningstar Uncertainty Rating: Very High
• Morningstar Economic Moat Rating: Narrow
• Industry: Software—Application

Narrow-moat Lyft operates in the software application industry. This relatively cheap tech stock is 29% undervalued; we think the stock is worth $25.

In the US market, Lyft has emerged as the number-two ride-sharing player, a position we think it will keep for years to come. It is currently having difficulty maintaining its market share against the market leader, Uber, in pursuing riders in a highly lucrative addressable market (including taxis, ride-sharing, bikes, and scooters). In our view, Lyft warrants a narrow economic moat rating, thanks to the network effect around its ride-sharing platform and intangible assets associated with riders, rides, and mapping data, which we think can drive the firm to profitability and excess returns on invested capital.

From a strategic standpoint, Lyft is well on its way to becoming a one-stop shop for on-demand transportation. It has tapped into the bike- and scooter-sharing markets, which we think will be worth over $12 billion by 2029, growing 7% annually. Lyft also appears to be aggressively pursuing the autonomous vehicle route as it understands that self-driving cars may help the firm to expand its margins; without drivers, it could recognize a bigger chunk of the fare as net revenue. In contrast to Uber, Lyft is not focused on food transportation or logistics. We like Lyft's relatively narrower focus on consumer transportation but note that Uber has an edge over Lyft in terms of an earlier start, higher market share, and a stronger network effect around its services. In addition, unlike Uber, Lyft’s lack of revenue diversification won’t soften the impact of exogenous shocks like covid-19.

We believe Lyft may need to acquire riders more aggressively via lower pricing. However, we don’t think this is a death knell for future profitability. Compared with Uber, Lyft has fewer riders on its platform and fewer rides taken because it is focusing mainly on the US market; however, it may be able to avoid some bumps on the road toward GAAP profitability, including the international regulatory-related ones that may require additional costs.

Dayforce

• Morningstar Price/Fair Value: 0.73
• Morningstar Uncertainty Rating: High
• Morningstar Economic Moat Rating: Narrow
• Industry: Software—Application

Dayforce is 27% undervalued relative to our $86 fair value estimate. This top tech stock from the software application industry earns a narrow economic moat rating.

Dayforce offers payroll and human capital management solutions via its flagship Dayforce platform, secondary platform Powerpay, and legacy Bureau products. The company has taken share of the expansive and growing HCM market through the appeal of its agile cloud-based solutions that offer an alternative to legacy on-premises solutions or solutions cobbled together using multiple databases or platforms. Dayforce derives most of its revenue from Dayforce, which is geared to larger enterprises wishing to streamline human resources operations across multiple jurisdictions and leverage the platform’s scalable infrastructure.

To maximize revenue per client and entrench its software further in a client’s business, Dayforce continues to expand the functionality of Dayforce by rolling out new add-on modules and features. As a result, we estimate per employee per month revenue for a client adopting the full suite of Dayforce modules increased at a 30% compound annual growth rate over the three years to fiscal 2021, to about $50. In addition to traditional modules, Dayforce expanded Dayforce’s functionality into the adjacent market of preloaded pay cards with the rollout of Dayforce Wallet in 2020. While this innovation is being replicated by competitors, we expect it will create a promising new high-margin revenue stream for Dayforce that leverages the firm’s exposure to millions of employees and their earned wages.

To remain competitive in an increasingly crowded market, Dayforce will need to maintain high levels of investment in product development and innovation, in our view. Dayforce’s functionality including continuous payroll calculation has provided a point of differentiation historically, but rivals are rapidly replicating these innovations, diminishing the competitive edge.

Dayforce has made a tactical shift to target larger businesses and move further upmarket into the large enterprise and global space. While this drives higher revenue per client and exposes the company to a larger pool of client funds, we expect fierce competitive pressures and powerful clients will lead to increased pricing pressure, limiting margin upside potential over the long run.

ON Semiconductor

• Morningstar Price/Fair Value: 0.73
• Morningstar Uncertainty Rating: High
• Morningstar Economic Moat Rating: Narrow
• Industry: Semiconductors

Top tech stock ON Semiconductor looks 27% undervalued compared with our $94 fair value estimate. This semiconductor company earns a narrow economic moat rating.

We believe Onsemi is a power chipmaker aligning itself to the differentiated parts of its portfolio in order to accelerate growth and margin expansion. We expect Onsemi to outpace the growth of its underlying markets over the next five years as it tailors its portfolio of chips and sensors to pursue secular trends toward electrification and connectivity that allow it to sell into new sockets. Specifically, Onsemi is the top supplier of image sensors to automotive applications like advanced driver-assist systems, or ADAS, and its semiconductors enable power management and conversion in electric vehicles, or EVs, and renewable energy—all of which we expect to keep Onsemi’s sales growth above that of the broader semiconductor industry.

We think Onsemi will be vulnerable to cyclicality, but that its portfolio realignment will lend itself to more durable returns through a cycle. The firm’s increased focus on sticky verticals, as well as its differentiated sensor and silicon carbide technologies, contribute to our narrow economic moat rating. Onsemi’s bread and butter historically was in more commoditylike power chips, but we expect it to focus on higher-value applications in the automotive and industrial end markets going forward and in turn earn more consistent returns on invested capital.

We expect Onsemi to focus on expanding margins over the medium term. Management has invested heavily in pruning and improving its manufacturing efficiency, and we expect it to see the fruits of these efforts going forward. We also think the firm will continue to focus its investments on the automotive and industrial markets—higher growth and higher margin than its legacy consumer and smartphone markets. We think management faces execution risk in hitting its lofty goal of 53% non-GAAP gross margin, but expect both a focus on higher-margin verticals and an improved manufacturing footprint to get it to the low-50% range over the next five years—from a previous midcycle margin below 38%.

DocuSign

• Morningstar Price/Fair Value: 0.75
• Morningstar Uncertainty Rating: Very High
• Morningstar Economic Moat Rating: Narrow
• Industry: Software—Application

Rounding out our list of the best tech stocks to buy, DocuSign looks 25% undervalued compared with our $80 fair value estimate. This software application company earns a narrow economic moat rating.

As the leader in electronic signatures and contract life cycle management software, we think DocuSign is well-positioned to capitalize on the evolving industry. We also see existing customers adopting more use cases and expanding seats over time, and also moving to the Agreement Cloud platform.

DocuSign’s vision is to modernize the contracting process by taking it from a disjointed and paper-based manual sequence of steps to an automated digital and collaborative system. We think the company has mastered the “sign” step of the process and has used it to build the Agreement Cloud around, but there’s more to DocuSign than just e-signatures. The Agreement Cloud is a platform that includes tools to help users prepare contracts using intuitive drag and drop forms, negotiate, e-sign using a variety of enhanced security and identification means, automate agreement workflows for satisfying contract elements post-execution, allow for payment collections, and centralize account management.

As use cases expand, we still expect the current primary driver of growth, the e-signature solution, to continue to grow rapidly thanks to the company’s entrenched leadership position and the more unpenetrated market. Underlying the larger picture is that the company still offers free trials and self-service for pain-free test drives. We already see strong adoption in the more than 1 million paid customers, with 88% involving a sales rep, and hundreds of customers already driving annual contract value in excess of $300,000 annually. In the meantime, net dollar retention rates were strong but have declined as the covid-19 lockdowns ended.

Based on a bottom-up analysis, management estimates that DocuSign has a total addressable market of $50 billion, half of which is e-signatures alone, while Agreement Cloud is the next largest piece, with other services making up a smaller opportunity. However, while we think the immediate market is smaller, the relative underpenetration, as evidenced by rapid growth from both DocuSign and its largest competitor, Adobe, makes this less relevant.

How to Find More of the Best Technology Stocks to Buy

Investors who would like to extend their search for the best tech stocks can do the following:

• Review Morningstar’s comprehensive list of technology stocks to investigate further.
• Use the Morningstar Investor screener to build a shortlist of technology stocks to research and watch.
• Read the latest news about notable technology stocks from Morningstar technology analyst Dan Romanoff.