Alphabet Inc Class C GOOG

Morningstar Rating
$278.22 −43.67 (13.57%)
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Company Report

Price vs Fair Value

GOOG is trading at a LOCK|F&BZ!q@ premium.
Price
$282.32
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Alphabet’s core advertising business is deeply entrenched in advertising budgets, allowing the firm to benefit from a secular increase in digital advertising spending.

Bears

While Alphabet is seeking to diversify its business away from search, text-based advertising remains the largest contributor to the firm’s top line, creating a concentration risk.

News

Articles & Videos

Trading Information

Previous Close Price
$321.89
Day Range
$275.35–281.86
52-Week Range
$271.41–404.47
Bid/Ask
$279.60 / $279.65
Shares Outstanding
12.29B
Market Cap
$3.42T
Volume/Avg
44M / 18M

Key Statistics

Price/Earnings (Normalized)
29.80
Price/Sales
7.37
Dividend Yield (Trailing)
0.30%
Dividend Yield (Forward)
0.31%
Dividend Payment Schedule
Mar, Jun, Sep, Dec
Total Yield
0.30%

Company Profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly more than three-fourths of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google’s subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google’s cloud computing platform accounts for more than 20% of Alphabet’s revenue. The firm’s investments in up-and-coming technologies such as self-driving cars (Waymo) and health (Isomorphic) make up the rest.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Large Core
Total Number of Employees
204,757

Competitors

Valuation

Metric
GOOG
AMZN
MSFT
Price/Earnings (Normalized)
29.8034.0530.22
Price/Book Value
5.264.308.37
Price/Sales
7.373.3311.40
Price/Cash Flow
16.9113.1920.37
Price/Earnings
GOOG
AMZN
MSFT

Financial Strength

Metric
GOOG
AMZN
MSFT
Quick Ratio
2.510.820.83
Current Ratio
2.790.991.22
Interest Coverage
92.6338.7855.15
Quick Ratio
GOOG
AMZN
MSFT

Profitability

Metric
GOOG
AMZN
MSFT
Return on Assets (Normalized)
20.58%10.05%19.01%
Return on Equity (Normalized)
30.20%20.21%32.28%
Return on Invested Capital (Normalized)
25.12%14.24%28.37%
Return on Assets
GOOG
AMZN
MSFT

Internet Content & Information Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Alphabet Inc Class A
GOOGL
LOCK|x>Z%K!^LOCK|<h$3T
Meta Platforms Inc Class A
META
LOCK|hwB^yJLOCK|N<t$2T
Tencent Holdings Ltd ADR
TCEHY
LOCK|B$@hQ^vLOCK|P!$433B
Spotify Technology SA
SPOT
LOCK|&S%>&^<LOCK|<?l?$115B
Nebius Group NV Shs Class-A-
NBIS
LOCK|f^>J^&LOCK|>%$47B
Baidu Inc ADR
BIDU
LOCK|YrKGkHLOCK|?<$26B
Reddit Inc Class A Shares
RDDT
LOCK|dnNJmw!LOCK|S!$^&$25B
Tencent Music Entertainment Group ADR
TME
LOCK|QQ%>V&LOCK|<h^l$13B
Pinterest Inc Class A
PINS
LOCK|@lf!@vLOCK|csn%D$11B

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