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Baidu Inc ADR BIDU Stock Quote

| Rating as of


Market Closed

| Currency in USD

  • Last Close 134.35
  • Sector Communication Services
  • Industry Internet Content & Information
  • Investment Style Large Growth
  • Day Range 134.12  –  136.53
  • Year Range 73.58  –  160.88
  • Market Cap 46.9684 Bil
  • Volume / Avg 1.7 Mil /  1.9 Mil
  • Price / Sales 2.52
  • Price / Book 1.45
  • Forward Div Yield
  • Trailing Div Yield

Morningstar‘s Stock Analysis BIDU

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Baidu Earnings: Advertising Revenue Stays Resilient; Cloud Business Slow To Recover in the Near Term

Kai Wang Senior Equity Analyst

Analyst Note

| Kai Wang |

We maintain our fair value estimates of USD 183 and HKD 180 for Baidu after its second-quarter revenue was 7% better than our estimates, but offset by sequential operating margin decline due to greater sales and marketing expenses. The company indicated that core advertising revenue remained resilient, given its 15% year-on-year growth, and should continue to recover in the third quarter, but we estimate that its growth is likely to slow down to 8%-9%. We also forecast cloud growth to be about 9% in second-half 2023 rather than double digits, and that contribution from artificial intelligence-related cloud revenue is still limited. The operating margin decline was due to a 32% year-on-year increase in sales and marketing expenses due to greater promotional costs, but also from margin dilution of the cloud business, as its revenue only grew 5% year on year and recovery has been slower than expected. Furthermore, Baidu is awaiting the licenses for its generative AI products and their commercialization will take time to fully scale, and thus we also expected margin dilution from the increased research and development expenses until they become widely launched. Despite the mixed results this quarter, we still like Baidu as a long-term position as its AI technology, which is a part of its core competency, remains a long-term growth driver and should result in eventual operating margin expansion.

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Key Statistics BIDU

Company Profile BIDU

Business Description

Baidu is the largest internet search engine in China with 84% share of the search engine market in September 2021 per web analytics firm, Statcounter. The firm generated 72% of core revenue from online marketing services from its search engine in 2022. Outside its search engine, Baidu is a technology-driven company and its other major growth initiatives are artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.

No. 10 Shangdi 10th Street, Baidu Campus, Haidian District
Beijing, 100085, CHN
Industry Internet Content & Information
Employees 41,300

Related Articles BIDU

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of BIDU’s competitive advantage.

Baidu Inc ADR


Tencent Holdings Ltd

XHKG: 00700

Meituan Class B

XHKG: 03690

Alibaba Group Holding Ltd Ordinary Shares

XHKG: 09988
+$1.90 (1.43%) +$8.80 (2.96%) +$3.80 (3.43%) +$2.60 (3.13%)
Market Cap
46.97 Bil2.92 Tril715.43 Bil1.74 Tril
Internet Content & Information Internet Content & Information Internet Retail Internet Retail
Communication Services
Communication Services
Consumer Cyclical
Consumer Cyclical

* Trading data in this section is delayed by at least 15 minutes.

FAQs for Baidu Inc ADR Stock

No. BIDU does not currently have a forward dividend yield.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

BIDU’s market cap is 46.97 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

BIDU’s stock style is Large Growth.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

BIDU’s price/sales is 2.52.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

BIDU’s price/forward earnings is 21.83.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

BIDU’s price/book is 1.45.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See BIDU’s valuation ratios compared to the Market Index.

BIDU’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare BIDU’s historical performance against its industry peers and the overall market.