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Pinterest Inc PINS

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Morningstar’s Analysis

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Effects of the Capitol Riot and Reactions From Some Internet Firms Likely Minimal

Ali Mogharabi Senior Equity Analyst

Analyst Note

| Ali Mogharabi |

We expect responses to the Jan. 6 riot at the U.S. Capitol will have only a slight impact on the legal and political standing and operations of social media companies like Twitter, Facebook, Snap, Pinterest, and Alphabet. We do not believe the decisions to eliminate President Donald Trump’s personal accounts or moderate Trump-related content more aggressively will result in the repeal of or drastic changes to Section 230 of the Communications Decency Act, which offers immunity from liability for Internet content. Twitter has taken the biggest hit of these companies in terms of app download rankings. In our view, its decision to permanently delete Trump’s personal account will modestly affect the platform’s network effect. On the other hand, we think that with increasing content moderation, brand advertisers may view Twitter and Facebook apps in particular as safer to market on.

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Company Profile

Business Description

Pinterest is an online product and idea discovery platform that helps users gather ideas on everything from recipes to cook to destinations to travel to. Founded in 2010, the platform consists of a largely female audience, at roughly two thirds of its more than 365 million monthly active users. The company generates revenue by selling digital ads and is now rolling out more in-platform e-commerce features.

Contact
505 Brannan Street
San Francisco, CA, 94107
T +1 415 762-7100
Sector Communication Services
Industry Internet Content & Information
Most Recent Earnings Sep 30, 2020
Fiscal Year End Dec 31, 2019
Stock Type Speculative Growth
Employees 2,217

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