Skip to Content

Alphabet Inc Class C GOOG Stock Quote

| Rating as of


Market Closed

| Currency in USD

  • Last Close 131.25
  • Sector Communication Services
  • Industry Internet Content & Information
  • Investment Style Large Growth
  • Day Range 130.51  –  133.01
  • Year Range 83.45  –  139.93
  • Market Cap 1.6549 Tril
  • Volume / Avg 17.4 Mil /  22.3 Mil
  • Price / Sales 5.85
  • Price / Book 6.20
  • Forward Div Yield
  • Trailing Div Yield

Morningstar‘s Stock Analysis GOOG

Currency in
Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Search Disruption Won't Result in Google Displacement

Ali Mogharabi Senior Equity Analyst

Business Strategy and Outlook

| Ali Mogharabi |

Alphabet dominates the online search market with 90%-plus global share (80%-plus U.S. share) for Google, via which it generates strong cash flow. We expect continuing search growth as we remain confident that Google will maintain its leadership despite Microsoft moving first to include generative artificial intelligence in Bing search. We also foresee YouTube and cloud contributing more to the firm’s top and bottom lines. Finally, we view investments in “moonshots” as attractive, with significant uncertainty but also substantial upside.

Unlock Our Full Analysis With Morningstar Investor

Key Statistics GOOG

Company Profile GOOG

Business Description

Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads. Google’s other revenue is from sales of apps and content on Google Play and YouTube, as well as cloud service fees and other licensing revenue. Sales of hardware such as Chromebooks, the Pixel smartphone, and smart home products, which include Nest and Google Home, also contribute to other revenue. Alphabet’s moonshot investments are in its other bets segment, where it bets on technology to enhance health (Verily), provide faster internet access (Google Fiber), enable self-driving cars (Waymo), and more.

1600 Amphitheatre Parkway
Mountain View, CA, 94043
Industry Internet Content & Information
Employees 181,798

Related Articles GOOG

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of GOOG’s competitive advantage.

Alphabet Inc Class C



Apple Inc


Microsoft Corp

−$0.11 (0.08%) −$0.21 (0.16%) +$0.86 (0.49%) −$2.52 (0.79%)
Market Cap
1.65 Tril1.33 Tril2.73 Tril2.36 Tril
Internet Content & Information Internet Retail Consumer Electronics Software - Infrastructure
Communication Services
Consumer Cyclical

* Trading data in this section is delayed by at least 15 minutes.

FAQs for Alphabet Inc Class C Stock

No. GOOG does not currently have a forward dividend yield.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

GOOG’s market cap is 1.65 Tril.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

GOOG’s stock style is Large Growth.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

GOOG’s price/sales is 5.85.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

GOOG’s price/forward earnings is 27.75.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

GOOG’s price/book is 6.20.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See GOOG’s valuation ratios compared to the Market Index.

GOOG’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare GOOG’s historical performance against its industry peers and the overall market.