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Alphabet Inc Class C GOOG

Morningstar Rating
$145.32 +1.48 (1.03%)
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Company Report

Price vs Fair Value

GOOG is trading at a 15% discount.
Price
$145.32
Fair Value
$949.00
Uncertainty
High
1-Star Price
$838.27
5-Star Price
$767.80
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

As the number of online users and usage increase, so will digital ad spending, of which Google will remain one of the main beneficiaries.

Bears

There is little revenue diversification within Alphabet, as it remains heavily dependent on Google and the state of the search ad space.

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News

Trading Information

Previous Close Price
$143.84
Day Range
$144.01146.20
52-Week Range
$88.86150.70
Bid/Ask
$144.73 / $144.78
Market Cap
$1.81 Tril
Volume/Avg
26,951 / 21.4 Mil

Key Statistics

Price/Earnings (Normalized)
24.98
Price/Sales
6.09
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield
3.42%

Company Profile

Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads. Google’s other revenue is from sales of apps and content on Google Play and YouTube, as well as cloud service fees and other licensing revenue. Sales of hardware such as Chromebooks, the Pixel smartphone, and smart home products, which include Nest and Google Home, also contribute to other revenue. Alphabet’s moonshot investments are in its other bets segment, where it bets on technology to enhance health (Verily), provide faster internet access (Google Fiber), enable self-driving cars (Waymo), and more.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Large Growth
Total Number of Employees
182,502

Competitors

Valuation

Metric
GOOG
SNAP
META
Price/Earnings (Normalized)
24.9812.7829.50
Price/Book Value
6.477.777.91
Price/Sales
6.093.999.22
Price/Cash Flow
17.73100.2418.49
Price/Earnings
GOOG
SNAP
META

Financial Strength

Metric
GOOG
SNAP
META
Quick Ratio
1.944.252.55
Current Ratio
2.104.392.67
Interest Coverage
266.75−65.42103.67
Quick Ratio
GOOG
SNAP
META

Profitability

Metric
GOOG
SNAP
META
Return on Assets (Normalized)
24.48%1.83%25.74%
Return on Equity (Normalized)
35.00%5.73%38.69%
Return on Invested Capital (Normalized)
30.54%0.42%30.60%
Return on Assets
GOOG
SNAP
META
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Internet Content & Information Industry Comparables

Ticker
Name
Morningstar Rating for Stocks
Economic Moat
Market Cap
GOOGL
Alphabet Inc Class AZrfl$1.8 Tril
META
Meta Platforms Inc Class ARncfv$1.2 Tril
TCEHY
Tencent Holdings Ltd ADRSlvc$351.4 Bil
DASH
DoorDash Inc Ordinary Shares - Class AKrsqr$49.1 Bil
SPOT
Spotify Technology SADxjn$48.9 Bil
BIDU
Baidu Inc ADRCycc$38.3 Bil
PINS
Pinterest Inc Class ACftdkh$24.4 Bil
SNAP
Snap Inc Class ALcf$17.7 Bil
TME
Tencent Music Entertainment Group ADRMpstxc$17.6 Bil

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