The Investor Success Project
Moving Beyond Stereotypes
The Investor Success Project aims to paint a more accurate picture of investors so the industry can disregard old stereotypes and help everyone reach their goals.
It’s Time to Redefine ‘Investor’
We take a different look at investors and discuss how common investor stereotypes aren’t that helpful.
The True Faces of Sustainable Investing
Our latest research suggests it’s time to rethink the industry narrative around sustainable investing.
The Value of Advice
Our research suggests that there’s a difference between what investors value from their advisors and what advisors believe investors value.
Identifying Roadblocks to Success
Investing’s complex, and that makes it tough to identify the roots of investor problems. The Investor Success Project looks for new angles on old problems to help investors succeed.
Morningstar Retirement Quiz for Advisors
Get a better understanding of our retirement research by taking our latest quiz.
Turning Research Into Results
The Investor Success Project also looks at possible ways advisors and asset managers can use what we’ve learned to help investors reach their long-term financial goals.
Mining for Goals
Behavioral biases can cause investors to overlook important financial goals. How can we help investors identify goals that are relevant for the long term?