More Than Screen Scraping: What ByAllAccounts Delivers

Perceptions build over time, and sometimes, they linger long after the facts have changed.

ByAllAccounts, part of Morningstar Wealth, has been in the financial data aggregation business since 1999. We’re proud of our roots and the role we’ve played in connecting wealth managers to the data they need, so they can provide informed and proactive financial advice.

Our trusted reputation is well-earned: We’re known for accessing the messy long tail of financial data like trusts, annuities, and private banks. These sources are hard to reach and harder to maintain—yet they’re critical to advisors.

If your perception is still “ByAllAccounts = screen scraping,” here’s how you may be missing the bigger picture.

Client financial data is everywhere, spread across thousands of institutions, and in inconsistent formats. Our mission is simple: reduce the friction of aggregating financial data. We offer a single, scalable network for all off-platform account data—from advisor-managed custodial accounts to client held-away assets.

What sets us apart? ByAllAccounts aggregates close to $1 trillion in assets daily across a proprietary data network that we’ve built and maintained for 25 years.

More than 60 wealth platforms—including established enterprises and platforms and fast-growing challengers—rely on us to power critical use cases, such as:

• Performance reporting

• Financial planning

• Compliance

• Data delivery into advisor and client portals

• AI-driven insights

Because we own the network end-to-end, we’ve had the flexibility to work directly with our customers to refine both the data and delivery to meet the specific requirements of each use case.

Over the past several years, ByAllAccounts has invested heavily in our custodial network.

We’ve productized our Direct Feed Bundle, which comprises:

• Approximately 200 custodial data feeds, ready to go out of the box including connection to the top 25 custodians and top 50 broker dealers

• Simplified advisor onboarding, with enterprise, subadvisor, and team-level support

• Open and closed tax lots, for rebalancing and tax optimization

• Better economics than building and maintaining feeds in-house

These are high-quality, direct connections with custodians—comparable to what you’d build yourself, but faster to implement and easier to scale.

Most of our direct competitors only cover the big three custodians, but we go broader and deeper. And our seasoned custodial operations team can stand up new feeds in as little as four to six weeks.

Accessing client held-away data is evolving—and so are we. We’ve moved aggressively toward open banking, supporting secure, token-based access to financial accounts. But raw open banking data isn’t always built for wealth management out of the box. That’s where we come in.

We work directly with financial institutions to shape APIs that meet the needs of advisors and wealth platforms—things like position- and transaction-level detail, delegate access and permissioning, and consistent account structures. In many cases, we’ve helped the financial institutions design these capabilities from the ground up to make the data truly usable for wealth use cases.

Not all data is accessible via direct feeds or open banking. That’s where our legacy strength still plays a critical role. We continue to support strategic screen scraping for high-value, hard-to-reach sources that most aggregators simply don’t offer.

Our data network includes:

• 1,200+ trusts and private banks

• 1,400+ retirement providers

• 150+ annuity platforms

• 100+ 529 plans

These aren’t fringe edge cases—they’re essential, especially for serving high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients. And they’ve been built over two decades based on direct requests from advisors and their clients.

We’re one of the few financial data aggregators that not only delivers these sources consistently and at scale, but we're also working directly with financial institutions to advocate for direct connections—and we adopt them as soon as they become available.

Our broader vision is simple: Enable data portability and let high-quality data flow freely across the wealthtech ecosystem—so firms can innovate without being locked in.

We’re building for:

• Full data portability: Allowing advisors to seamlessly migrate data between platforms without vendor lock-in.

• Empowering platforms: Letting modern wealthtechs scale faster by outsourcing their financial account data acquisition.

• Customer-driven evolution: Working with our customers to shape the data and tooling that drives their growth.

Looking ahead, we’re also investing in AI agents to monitor and maintain direct connections more efficiently. That means faster response times when sites change or go down—and fewer disruptions for you and your clients.

ByAllAccounts is more than screen scraping. We’re a full-stack financial data network—built for scale, trusted by wealth platforms, and ready to power what’s next.