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How Where You Live Impacts Savings Rates

Examining regional differences and similarities in savings rates across the U.S.

Where we live can affect our careers and lifestyles, but also how much we save for our financial future.

There are distinct differences in how American families save depending on where they live, according to research from behavioral researcher Steve Wendel and me. These differences, primarily focused on four regions and urban/rural areas, are further influenced by social and economic factors such as household makeup, race/ethnicity, income, education, age, nativity, and financial giving.