Stellantis’ BEV Strategy Reset Is Costly, Yet Necessary
Antonia Filosa, Stellantis’ newly appointed CEO as of June 2025, faces significant challenges ahead. In the US, the group’s largest region, the company has lost close to 5% market share over the last five years (postcovid), the largest market share decline industrywide. In addition to other strategic missteps, the mismatch between the discontinuation and replacement of popular car models left wide gaps in its portfolio. With these market gaps expected to narrow toward the end of 2025, the first signs of a recovery are anticipated to follow. Similarly, in Europe, Stellantis has lost 5% market share over the same time frame. Again, this is the most significant decline in share among peers. Despite the rollout of numerous new models this year, volume performance remains weak. Our surveys show that certain Stellantis brands with new model launches are priced above competitor brands with similar specifications. Stellantis’ “third engine” continues to help offset volume losses elsewhere.
United States