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Weibo Corp ADR Class A WB

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Morningstar’s Analysis

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Narrow-Moat Weibo’s Advertising Outlook Is Better Than Expected; Shares Still Expensive

Chelsey Tam Senior Equity Analyst

Analyst Note

| Chelsey Tam |

We are raising our near-term and long-term revenue forecasts for Weibo following a strong fourth-quarter earnings report, and we are raising our fair value estimate to USD 27.0 per share from USD 26.3. The shares are expensive in our view due to rising competition in the advertising segment.   

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Company Profile

Business Description

Weibo is the largest social media platform in China. As of 2016, Weibo had 313 million monthly active users and 139 million daily active users, many of whom are drawn there by the millions of key opinion leaders in entertainment, sports, and business circles. Sina is the major shareholder, holding 49.9% of shares and with 75% voting power; Alibaba holds 31.5% of shares and 14.8% voting power.

No. 8 Xinyuan S. Road, 8th Floor, QIHAO Plaza
Beijing, 100027, Cayman Islands
T +86 1058983095
Sector Communication Services
Industry Internet Content & Information
Most Recent Earnings Sep 30, 2020
Fiscal Year End Dec 31, 2020
Stock Type
Employees 4,126