Bilibili's Video Platform Seeing Rapid Growth in Users; but Monetization Is Key to Long-Term Success
Bilibili generates revenue through five major sources: 1) advertising; 2) mobile games; 3) live streaming; 4) subscriptions; and 5) e-commerce. We believe that the advertising business (as part of its YouTube-like video sharing website) is the most important asset for the company’s long-term success.