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Bilibili Inc ADR Stock Quote BILI

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Morningstar's Bilibili Inc ADR Stock Analysis

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Bilibili's Video Platform Seeing Rapid Growth in Users; but Monetization Is Key to Long-Term Success

Chelsey Tam Senior Equity Analyst

Business Strategy and Outlook

| Ivan Su |

Bilibili generates revenue through five major sources: 1) advertising; 2) mobile games; 3) live streaming; 4) subscriptions; and 5) e-commerce. We believe that the advertising business (as part of its YouTube-like video sharing website) is the most important asset for the company’s long-term success.

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Key Statistics - BILI

Company Profile - BILI

Business Description

Bilibili is a Chinese online entertainment platform that is best known for its video-sharing site that resembles YouTube. The site was founded in 2009 and started as a long-form video platform for anime, comics, and gaming, or ACG, content that appealed to Gen Z users. Since then, it has expanded its content on the platform to include a broader range of interests that have attracted Chinese users outside of the Gen Z cohort. The firm generates revenue through five main areas: advertising, mobile games, live streaming, value-added services, and e-commerce.

No. 485 Zhengli Road, Building 3, Guozheng Center, Yangpu District
Shanghai, 200433, China, People's Republic of
T +86 2125099255
Industry Electronic Gaming & Multimedia
Most Recent Earnings Mar 31, 2022
Fiscal Year End Dec 31, 2022
Stock Type
Employees 12,281