Bilibili Inc ADR BILI

Morningstar Rating
$18.37 +0.90 (5.15%)
View Full Chart

Company Report

Price vs Fair Value

BILI is trading at a LOCK|<$^%ZD premium.
Price
$17.48
Fair Value
$k
Uncertainty
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1-Star Price
WT
5-Star Price
Bn^
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Bilibili's ad revenue remains a fraction of peers like Douyin and Kuaishou, suggesting the platform is still in the early innings of monetization.

Bears

If AI lowers the barrier to content creation dramatically, Bilibili could get flooded with low-quality AI-generated content, diluting the quality of the feed and degrading the community culture that makes Bilibili distinctive.

Trading Information

Previous Close Price
$17.48
Day Range
$18.0018.52
52-Week Range
$15.8035.63
Bid/Ask
$18.36 / $18.37
Shares Outstanding
418.51M
Market Cap
$7.66B
Volume/Avg
1M / 3M

Key Statistics

Price/Earnings (Normalized)
26.37
Price/Sales
1.83
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Total Yield
1.55%

Company Profile

Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing service. Founded in 2009, it initially focused on long-form content centered around anime, comics, and gaming, or ACG, catering primarily to Generation Z users. Over time, the platform has expanded its content ecosystem to cover a broader range of interests, successfully attracting a more diverse audience beyond its original Gen Z base.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Large Core
Total Number of Employees
8,423

Competitors

Valuation

Metric
BILI
IQ
PSKY
Price/Earnings (Normalized)
26.37356.988.07
Price/Book Value
3.220.590.87
Price/Sales
1.830.300.21
Price/Cash Flow
14.470.41
Price/Earnings
BILI
IQ
PSKY

Financial Strength

Metric
BILI
IQ
PSKY
Quick Ratio
1.240.300.84
Current Ratio
1.350.451.10
Interest Coverage
7.250.011.44
Quick Ratio
BILI
IQ
PSKY

Profitability

Metric
BILI
IQ
PSKY
Return on Assets (Normalized)
7.25%−0.56%
Return on Equity (Normalized)
18.89%−1.93%
Return on Invested Capital (Normalized)
10.66%1.05%
Return on Assets
BILI
IQ
PSKY

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