Bilibili Inc ADR BILI

Morningstar Rating
$13.48 +0.01 (0.07%)
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Company Report

Price vs Fair Value

BILI is trading at a LOCK|bQ$$DQ$ premium.
Price
$13.48
Fair Value
^g%
Uncertainty
LOCK|!L LgW!
1-Star Price
L!D
5-Star Price
tWd
Economic Moat
LOCK|#r@
Capital Allocation
LOCK|?&MHxl

Bulls Say, Bears Say

Bulls

Bilibili's ad revenue remains a fraction of peers like Douyin and Kuaishou, suggesting the platform is still in the early innings of monetization.

Bears

If AI lowers the barrier to content creation dramatically, Bilibili could get flooded with low-quality AI-generated content, diluting the quality of the feed and degrading the community culture that makes Bilibili distinctive.

News

Articles & Videos

Trading Information

Previous Close Price
$13.47
Day Range
$13.48–13.71
52-Week Range
$13.18–36.40
Bid/Ask
$13.44 / $13.59
Shares Outstanding
411.93M
Market Cap
$5.55B
Volume/Avg
2M / 3M

Key Statistics

Price/Earnings (Normalized)
18.86
Price/Sales
1.37
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Dividend Payment Schedule
—
Total Yield
2.05%

Company Profile

Bilibili is a Chinese online entertainment platform best known for its YouTube-like video-sharing service. Founded in 2009, it initially focused on long-form content centered around anime, comics, and gaming, or ACG, catering primarily to Generation Z users. Over time, the platform has expanded its content ecosystem to cover a broader range of interests, successfully attracting a more diverse audience beyond its original Gen Z base.
Sector
Communication Services
Industry
Internet Content & Information
Stock Style Box
Mid Core
Total Number of Employees
8,423

Competitors

Valuation

Metric
BILI
NFLX
SKYD
Price/Earnings (Normalized)
18.8619.076.88
Price/Book Value
2.409.360.74
Price/Sales
1.375.650.18
Price/Cash Flow
11.1620.120.35
Price/Earnings
BILI
NFLX
SKYD

Financial Strength

Metric
BILI
NFLX
SKYD
Quick Ratio
1.210.840.74
Current Ratio
1.321.071.04
Interest Coverage
7.9718.171.44
Quick Ratio
BILI
NFLX
SKYD

Profitability

Metric
BILI
NFLX
SKYD
Return on Assets (Normalized)
7.28%26.30%—
Return on Equity (Normalized)
19.46%53.05%—
Return on Invested Capital (Normalized)
10.77%31.05%—
Return on Assets
BILI
NFLX
SKYD

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