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Hugo Boss AG BOSS

Morningstar Rating
€43.20 −1.36 (3.05%)
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Company Report

Hugo Boss' Sales Growth Should Moderate in Future

We think Hugo Boss’ strong positioning, with almost 10% market share and high brand awareness in the premium menswear category, as well as relatively high share of distribution control (69% of brick-and-mortar sales), should allow the company to generate average returns of 11%-12%, above our 9% cost of capital estimate over the mid- to long term.

Price vs Fair Value

BOSS is trading at a 716% premium.
Price
€43.20
Fair Value
€15.00
Uncertainty
Medium
1-Star Price
€35.30
5-Star Price
€89.60
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Hugo Boss is one of the leading, most-recognized menswear brands with around 10% of the designer menswear market, according to our estimates.

Bears

The company’s core formalwear category is a slow growth category as wardrobes become more casual.

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News

Trading Information

Previous Close Price
€44.56
Day Range
€42.8544.66
52-Week Range
€42.8575.76
Bid/Ask
€0.00 / €0.00
Market Cap
€2.98 Bil
Volume/Avg
1.3 Mil / 436,055

Key Statistics

Price/Earnings (Normalized)
10.39
Price/Sales
0.71
Dividend Yield (Trailing)
3.13%
Dividend Yield (Forward)
3.13%
Total Yield
3.13%

Company Profile

Hugo Boss is a German-based menswear apparel brand operating in the premium segment through its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of the founder, the company shifted focus to men's suits. The company is globally present with 61% of revenue generated in the European market, 23% in the Americas, 14% in Asia-Pacific, and less than 3% from licenses. It generates over 50% of sales through its own retail with over 1,400 stores globally.
Sector
Consumer Cyclical
Industry
Apparel Manufacturing
Stock Style Box
Mid Core
Total Number of Employees
18,738

Competitors

Valuation

Metric
BOSS
PVH
RL
Price/Earnings (Normalized)
10.3910.2517.41
Price/Book Value
2.311.274.64
Price/Sales
0.710.761.80
Price/Cash Flow
4.567.6212.52
Price/Earnings
BOSS
PVH
RL

Financial Strength

Metric
BOSS
PVH
RL
Quick Ratio
0.440.651.60
Current Ratio
1.651.552.29
Interest Coverage
10.509.6117.69
Quick Ratio
BOSS
PVH
RL

Profitability

Metric
BOSS
PVH
RL
Return on Assets (Normalized)
8.67%5.93%10.09%
Return on Equity (Normalized)
23.91%13.11%27.96%
Return on Invested Capital (Normalized)
14.87%8.37%12.60%
Return on Assets
BOSS
PVH
RL
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