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Hanesbrands Inc HBI Stock Quote

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Morningstar‘s Stock Analysis HBI

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Although Market Conditions Have Worsened, Hanesbrands’ Investments Should Support Its Brands

David Swartz Equity Analyst

Business Strategy and Outlook

| David Swartz |

Narrow-moat Hanesbrands is the market leader in basic innerwear (60% of its 2021 sales) in multiple countries. We believe its key innerwear brands like Hanes and Bonds (in Australia) achieve premium pricing. While the firm faces challenges from inflation, the strong U.S. dollar, lower inventory levels at retailers, and COVID-19, we think Hanes' share leadership in replenishment apparel categories puts it in better shape than some competitors. In May 2021, the firm unveiled its Full Potential plan to expand global Champion, bring growth back to innerwear, improve connections to consumers (through greater marketing and enhanced e-commerce, for example), and streamline its portfolio.

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Key Statistics HBI

Company Profile HBI

Business Description

Hanesbrands manufactures basic and athletic apparel under brands including Hanes, Champion, Playtex, Maidenform, Bali, Berlei, and Bonds. The company sells wholesale to discount, midmarket, and department store retailers as well as direct to consumers. Hanesbrands is vertically integrated as it produces more than 70% of its products in company-controlled factories in more than three dozen nations. Hanesbrands distributes products in the Americas, Europe, and Asia-Pacific. The company was founded in 1901 and is based in Winston-Salem, North Carolina.

1000 East Hanes Mill Road
Winston-Salem, NC, 27105
T +1 336 519-8080
Industry Apparel Manufacturing
Most Recent Earnings Sep 30, 2022
Fiscal Year End Dec 31, 2022
Employees 59,000

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