Skip to Content

Under Armour Inc A UAA Stock Quote

| Rating as of


Last close prices updated as of Feb 02, 2023, 7:00 PM EST | USD | BATS BZX Real-Time Price
  • Last Close 12.78
  • Sector Consumer Cyclical
  • Industry Apparel Manufacturing
  • Investment Style Small Blend
  • Day Range 12.62  –  13.05
  • Year Range 6.38  –  20.65
  • Market Cap 5.7796 Bil
  • Volume / Avg 7.3 Mil /  8.4 Mil
  • Price / Sales 1.05
  • Price / Book 3.18
  • Forward Div Yield
  • Trailing Div Yield

Morningstar‘s Stock Analysis UAA

Currency in
Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Athletic Apparel and Footwear Are Attractive Categories, but Under Armour Lacks a Competitive Edge

David Swartz Senior Equity Analyst

Business Strategy and Outlook

| David Swartz |

We view Under Armour as lacking a moat, given its failure to build a competitive advantage over other athletic apparel firms. Between 2008 and 2016, the firm’s North American sales (around 70% of its consolidated base) increased to $4 billion from $700 million and it passed narrow-moat Adidas as the region’s second-largest athletic apparel brand (after wide-moat Nike). However, Under Armour’s North America sales have not grown over the past five years as it restructured and demand for performance gear, its primary category, has lagged that of athleisure. While sales of all activewear have been strong during the pandemic, we think Under Armour has fallen behind on innovation and its product is not sufficiently differentiated. The firm plans to introduce more casual apparel items, but these products are unlikely to generate material sales given the intense competition.

Unlock Our Full Analysis With Morningstar Investor

Key Statistics UAA

Company Profile UAA

Business Description

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and other regions. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.

1020 Hull Street
Baltimore, MD, 21230
Industry Apparel Manufacturing
Employees 17,500

Related Articles UAA

FAQs for Under Armour Inc A Stock

No. UAA does not currently have a forward dividend yield.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

UAA’s market cap is 5.78 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

UAA’s stock style is Small Core.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

UAA’s price/sales is 1.05.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

UAA’s price/forward earnings is 28.65.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

UAA’s price/book is 3.18.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See UAA’s valuation ratios compared to the Market Index.

UAA’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare UAA’s historical performance against its industry peers and the overall market.