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Hennes & Mauritz is a global multibrand fashion conglomerate that was founded in 1947. Its flagship H&M brand accounts for most of revenue (90%), but the newer brands (COS, &Other Stories, Monki, Weekday, and newly launched Arket) are growing more quickly. H&M commands low-single-digit market share in a fragmented global apparel market. Just under 70% of revenue is generated in Europe and Africa, 15% in Asia and Oceania, and 16% in North and South America. The company operates over 5,000 stores globally (60% of those in Europe), of which 4,429 are H&M-brand stores.
Stockholm, SE-106 38, Sweden