Adidas' revenue rose 13% in the second quarter as it achieved double-digit sales growth in all regions except Europe (6% growth, 31% of total). The company's gross margin increased 80 basis points to 52.5%, but its operating margin fell to 8.5% from 9.2% on a 30% rise in marketing expenses.
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales exceeded EUR 4 billion in 2025 and accounted for 17% of total sales.
As a global business with more than 90% Asia-based production, Adidas faces additional expenses from higher US tariffs. Moreover, a trade war and higher prices could depress consumer demand.
|
Metric
|
ADS
|
UAA
|
PUM
|
|---|---|---|---|
Price/Earnings (Normalized) | 18.60 | 35.73 | 26.75 |
Price/Book Value | 4.63 | 1.61 | 2.14 |
Price/Sales | 1.07 | 0.47 | 0.57 |
Price/Cash Flow | 9.91 | 90.48 | — |
|
Metric
|
ADS
|
UAA
|
PUM
|
|---|---|---|---|
Quick Ratio | 0.60 | 0.80 | 0.49 |
Current Ratio | 1.39 | 1.81 | 1.27 |
Interest Coverage | 6.96 | −3.51 | −5.86 |
|
Metric
|
ADS
|
UAA
|
PUM
|
|---|---|---|---|
Return on Assets (Normalized) | 7.62% | −7.69% | −5.58% |
Return on Equity (Normalized) | 27.00% | −22.00% | −19.40% |
Return on Invested Capital (Normalized) | 14.77% | −9.74% | −7.22% |
|
1-Day Chart
|
Name
|
Price
|
Morningstar Rating for Stocks
|
Capital Allocation
|
Economic Moat
|
Market Cap
|
|---|---|---|---|---|---|---|
| Nike Inc Class B
NKE
| LOCK|M<p%HFq$ | LOCK|YRl | $60B | |||
| adidas AG
ADDDF
| LOCK|f#<$#Rl | LOCK|N<%C# | $32B | |||
| adidas AG ADR
ADDYY
| LOCK|QtL^xx | LOCK|K@kdy | $32B | |||
| ASICS Corp ADR
ASCCY
| — | LOCK|KfVN | $23B | |||
| ASICS Corp
ASCCF
| — | LOCK|wyR^& | $23B | |||
| Deckers Outdoor Corp
DECK
| LOCK|>^CZv?TZ | LOCK|t&P>@ | $13B | |||
| On Holding AG
ONON
| LOCK|dYRFK>T | LOCK|J@pM | $11B | |||
| Birkenstock Holding PLC
BIRK
| LOCK|Xw>c?Y | LOCK|M%V>$ | $7B | |||
| Crocs Inc
CROX
| — | LOCK|wW | $6B | |||
| Puma SE ADR
PUMSY
| — | LOCK|tNd | $5B |
United States