Adidas' third-quarter report aligned with its October 20 preliminary release. The firm's sales rose 9% on 20% growth in its direct-to-consumer channels (39% of sales). Its operating margin increased 280 basis points to 13.9% but was roughly flat if a EUR 200 million tariff refund is excluded.
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales exceeded EUR 4 billion in 2025 and accounted for 17% of total sales.
As a global business with more than 90% Asia-based production, Adidas faces additional expenses from higher US tariffs. Moreover, a trade war and higher prices could depress consumer demand.
|
Metric
|
ADDYY
|
DECK
|
NKE
|
|---|---|---|---|
Price/Earnings (Normalized) | 16.41 | 11.63 | 24.99 |
Price/Book Value | 4.56 | 4.72 | 3.77 |
Price/Sales | 1.06 | 2.06 | 1.25 |
Price/Cash Flow | 10.10 | 9.57 | 13.00 |
|
Metric
|
ADDYY
|
DECK
|
NKE
|
|---|---|---|---|
Quick Ratio | 0.67 | 1.78 | 1.19 |
Current Ratio | 1.42 | 2.72 | 2.07 |
Interest Coverage | 8.28 | 280.07 | — |
|
Metric
|
ADDYY
|
DECK
|
NKE
|
|---|---|---|---|
Return on Assets (Normalized) | 8.12% | 28.24% | 9.58% |
Return on Equity (Normalized) | 28.27% | 44.90% | 25.17% |
Return on Invested Capital (Normalized) | 15.32% | 36.84% | 14.03% |
|
1-Day Chart
|
Name
|
Price
|
Morningstar Rating for Stocks
|
Capital Allocation
|
Economic Moat
|
Market Cap
|
|---|---|---|---|---|---|---|
| Nike Inc Class B
NKE
| LOCK|Nq!ZC> | LOCK|ZZz@ | $57B | |||
| adidas AG
ADDDF
| LOCK|&%FZ@z | LOCK|<Gj% | $32B | |||
| ASICS Corp ADR
ASCCY
| — | LOCK|!yYM< | $22B | |||
| ASICS Corp
ASCCF
| — | LOCK|WKqv? | $22B | |||
| On Holding AG
ONON
| LOCK|?lJ@$@F | LOCK|McPj | $11B | |||
| Deckers Outdoor Corp
DECK
| LOCK|L!@>f&>B | LOCK|zv@^ | $11B | |||
| Crocs Inc
CROX
| — | LOCK|Z@ | $7B | |||
| Birkenstock Holding PLC
BIRK
| LOCK|&%P!<$ | LOCK|!!#B | $6B | |||
| Puma SE ADR
PUMSY
| — | LOCK|dVv | $4B |
United States