Adidas Reiterates Targets But Warns of Volatile Market Conditions

By Andrea Figueras

Adidas confirmed its outlook for the year but noted that the current environment is characterized by economic challenges and high uncertainty.

The German sporting-goods company said Wednesday that it continues to forecast a high-single-digit percentage increase in constant-currency sales and operating profit of around 2.3 billion euros ($2.69 billion) for 2026.

"The general retail environment is currently very volatile and heavily discounted in many markets, especially in lifestyle footwear," Chief Executive Bjorn Gulden said. "We do, of course, hope the environment stabilizes and that discounts will normalize, but this is unfortunately not in our control," he added.

Adidas booked net sales of 6.59 billion euros for the first quarter, 7.1% higher than in the same period a year earlier. The figure surpassed analysts' expectations of 6.28 billion euros, according to a poll of estimates compiled by Visible Alpha.

Quarterly operating profit rose to 705 million euros from 610 million euros previously, while net profit for the period climbed 13% on year to 482 million euros.

Write to Andrea Figueras at andrea.figueras@wsj.com

(END) Dow Jones Newswires

April 29, 2026 01:57 ET (05:57 GMT)