Urban Outfitters Inc URBN

Morningstar Rating
$78.77 +2.39 (3.13%)
View Full Chart

Company Report

Urban Outfitters Has Been Performing Well but Lacks Durable Edge in Crowded Apparel Retail Space

Urban Outfitters has been outperforming many peers over the past few years in a challenging environment, but we believe it lacks a brand intangible asset that would provide an economic moat and pricing power. Although its three major apparel brands—Anthropologie, Free People, and Urban Outfitters—are established in the US, we believe competition will continue to take a toll. Urban Outfitters grew into one of the larger American specialty apparel retailers on the strength of its distinctive styles. However, it has a history of inconsistent same-store sales growth and profit margins, and its namesake banner has had uneven results. Urban Outfitters, like many others, often resorts to markdowns and promotions to compete with wide-moat Amazon and other e-commerce outlet stores, discount stores, and key vendors’ direct-to-consumer efforts.

Price vs Fair Value

URBN is trading at a LOCK|R!>X premium.
Price
$78.81
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Once declining, Urban Outfitters’ namesake retailer has experienced an impressive turnaround.

Bears

Urban Outfitters has more fashion risk than some other retailers. Its sales suffer when it misses a fashion trend or if a trend moves away from its core styles. Consequently, its sales tend to be volatile.

News

Trading Information

Previous Close Price
$76.38
Day Range
$76.08–80.15
52-Week Range
$59.54–85.43
Bid/Ask
$75.19 / $86.97
Shares Outstanding
85.66M
Market Cap
$6.75B
Volume/Avg
1M / 1M

Key Statistics

Price/Earnings (Normalized)
13.70
Price/Sales
1.09
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Dividend Payment Schedule
—
Total Yield
4.47%

Company Profile

Founded in 1970, Philadelphia-based Urban Outfitters is a multibrand apparel and home goods retailer that operates approximately 800 stores and e-commerce platforms in the US, which accounts for about 87% of sales, as well as in other regions. Its retail nameplates are Urban Outfitters (22% of fiscal 2026 sales), Free People/Movement (26%), and Anthropologie (42%). Retail accounted for 86% of fiscal 2026 revenue, but Urban Outfitters also sells products through a wholesale operation, owns some restaurants, and operates a fast-growing clothing rental and resale business called Nuuly (9% of sales). Urban Outfitters primarily appeals to young adults and offers products across apparel (66% of sales), home goods (16% of sales), accessories (13% of sales), and more.
Sector
Consumer Cyclical
Industry
Apparel Retail
Stock Style Box
Small Core
Total Number of Employees
31,000

Competitors

Valuation

Metric
URBN
M
KSS
Price/Earnings (Normalized)
13.709.948.16
Price/Book Value
2.361.210.51
Price/Sales
1.090.270.14
Price/Cash Flow
6.723.102.03
Price/Earnings
URBN
M
KSS

Financial Strength

Metric
URBN
M
KSS
Quick Ratio
0.710.380.30
Current Ratio
1.581.591.49
Interest Coverage
—8.102.28
Quick Ratio
URBN
M
KSS

Profitability

Metric
URBN
M
KSS
Return on Assets (Normalized)
12.12%4.26%2.33%
Return on Equity (Normalized)
21.90%14.72%7.83%
Return on Invested Capital (Normalized)
15.18%8.02%4.93%
Return on Assets
URBN
M
KSS

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