Wyndham's third-quarter revenue per available room, or revPAR, increased 2% with a 6% rise in the US (against an easy 5% decrease comparison). Adjusted unit and pipeline growth was 4%. Comparable adjusted EBITDA growth was 5%. Expected revPAR for 2026 was increased to 0.5%-1% from 0%-1%.
The La Quinta brand offers long-term growth opportunity to around 2,000 units from 893 at the end of 2025.
Bears
Home and vacation rentals present an increasing competitive threat, and the advancement of technology and its use by next-generation travelers increase the access and awareness of these properties.
As of Dec. 31, 2025, Wyndham Hotels & Resorts operates 869,000 rooms across more than 20 brands predominantly in the economy and midscale segments. Ramada is the largest brand, representing around 14% of all rooms, with Days Inn (13%) and Super 8 (10%) the next two largest brands, as of the end of 2025. During the past several years, the company has expanded its extended stay/lifestyle brands, which appeal to travelers seeking to experience the local culture of a given location. The company closed its La Quinta acquisition in the second quarter of 2018, adding around 90,000 rooms at the time the deal closed. Wyndham launched a new extended stay economy scale segment concept, ECHO, in the spring of 2022. The United States represented 58% of total rooms in 2025.