Adidas released preliminary third-quarter results of EUR 7.252 billion in sales (up 9%), a 54.3% gross margin (up 250 basis points), and EUR 1.008 billion in operating profit (13.9% margin, up 280 basis points). Profitability was boosted by approximately EUR 200 million in tariff refunds.
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales exceeded EUR 4 billion in 2025 and accounted for 17% of total sales.
As a global business with more than 90% Asia-based production, Adidas faces additional expenses from higher US tariffs. Moreover, a trade war and higher prices could depress consumer demand.
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Metric
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ADS
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NKE
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LULU
|
|---|---|---|---|
Price/Earnings (Normalized) | 18.98 | 24.77 | 8.52 |
Price/Book Value | 4.72 | 3.74 | 2.58 |
Price/Sales | 1.10 | 1.24 | 1.09 |
Price/Cash Flow | 10.11 | 12.89 | 6.27 |
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Metric
|
ADS
|
NKE
|
LULU
|
|---|---|---|---|
Quick Ratio | 0.60 | 1.19 | 1.13 |
Current Ratio | 1.39 | 2.07 | 2.19 |
Interest Coverage | 6.96 | — | — |
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Metric
|
ADS
|
NKE
|
LULU
|
|---|---|---|---|
Return on Assets (Normalized) | 7.62% | 9.58% | 17.83% |
Return on Equity (Normalized) | 27.00% | 25.17% | 31.12% |
Return on Invested Capital (Normalized) | 14.77% | 14.03% | 22.08% |
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1-Day Chart
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Name
|
Price
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Morningstar Rating for Stocks
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Capital Allocation
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Economic Moat
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Market Cap
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|---|---|---|---|---|---|---|
| Nike Inc Class B
NKE
| LOCK|DqV$@#> | LOCK|bwYP | $57B | |||
| adidas AG
ADDDF
| LOCK|P?TJww | LOCK|$<>kV | $31B | |||
| adidas AG ADR
ADDYY
| LOCK|QFcbT?# | LOCK|?BjPV | $31B | |||
| ASICS Corp
ASCCF
| — | LOCK|ld>q | $22B | |||
| ASICS Corp ADR
ASCCY
| — | LOCK|@L?G@ | $22B | |||
| Deckers Outdoor Corp
DECK
| LOCK|Sq%b&>c | LOCK|v?yf | $12B | |||
| On Holding AG
ONON
| LOCK|%KTy?^%! | LOCK|nDdq | $11B | |||
| Crocs Inc
CROX
| — | LOCK|># | $6B | |||
| Birkenstock Holding PLC
BIRK
| LOCK|SbsWBN | LOCK|#Ls< | $6B | |||
| Puma SE ADR
PUMSY
| — | LOCK|PS | $4B |
United States