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Nike Inc Class B NKE Stock Quote

| Rating as of


Market Closed

| Currency in USD

  • Last Close 89.42
  • Sector Consumer Cyclical
  • Industry Footwear & Accessories
  • Investment Style Large Blend
  • Day Range 89.21  –  90.70
  • Year Range 82.22  –  130.22
  • Market Cap 136.8101 Bil
  • Volume / Avg 7.6 Mil /  7.4 Mil
  • Price / Sales 2.74
  • Price / Book 9.78
  • Forward Div Yield 1.20%
  • Trailing Div Yield 1.52%

Morningstar‘s Stock Analysis NKE

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Is it the right time to buy or sell?
Is it the right time to buy or sell?

1-Star Price


5-Star Price


Economic Moat


Capital Allocation


Nike’s Powerful Brand and Digital Strategy Enable It to Outpace Competitors in a Difficult Market

David Swartz Senior Equity Analyst

Business Strategy and Outlook

| David Swartz |

We view Nike as the leader of the athletic apparel market and believe it will overcome current challenges like inflation, elevated inventory, and uncertain demand for apparel. Our wide moat rating is based on its intangible brand asset, as we believe it will maintain premium pricing and generate economic profits for at least 20 years. Nike, the largest athletic footwear brand in all major categories and in all major markets, dominates categories like running and basketball with popular shoe styles. While it does face significant competition, we believe it has proven over a long period that it can maintain share and pricing.

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Key Statistics NKE

Company Profile NKE

Business Description

Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan, and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

One Bowerman Drive
Beaverton, OR, 97005-6453
Industry Footwear & Accessories
Employees 83,700

Related Articles NKE

Morningstar analysts hand-select direct competitors or comparable companies to provide context on the strength and durability of NKE’s competitive advantage.

Nike Inc Class B


Under Armour Inc A


VF Corp


Hanesbrands Inc

−$0.75 (0.83%) −$0.05 (0.78%) −$0.17 (1.00%) −$0.22 (5.80%)
Market Cap
136.81 Bil2.85 Bil6.58 Bil1.25 Bil
Footwear & Accessories Apparel Manufacturing Apparel Manufacturing Apparel Manufacturing
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical
Consumer Cyclical

* Trading data in this section is delayed by at least 15 minutes.

FAQs for Nike Inc Class B Stock

Yes. NKE has a forward dividend yield of 1.52%. See NKE’s full dividends and stock split history on the Dividend tab.
Dividend yield allows investors, particularly those interested in dividend-paying stocks, to compare the relationship between a stock’s price and how it rewards stockholders through dividends. The formula for calculating dividend yield is to divide the annual dividend paid per share by the stock price.

Learn more about dividend yield.

NKE’s market cap is 136.81 Bil.
Market capitalization is calculated by taking a company’s share price and multiplying it by the total number of shares. It’s often used to measure a company’s size. In the Morningstar Style Box, large-cap names account for the largest 70% of U.S. stocks, mid-cap names account for the largest 70–90%, and small-cap names are the remaining 10% of companies.

Learn more about market capitalization.

NKE’s stock style is Large Core.
Style is an investment factor that has a meaningful impact on investment risk and returns. Style is calculated by combining value and growth scores, which are first individually calculated.

High-growth stocks tend to represent the technology, healthcare, and communications sectors. They rarely distribute dividends to shareholders, opting for reinvestment in their businesses. More value-oriented stocks tend to represent financial services, utilities, and energy stocks. These are established companies that reliably pay dividends.

Learn more about style.

NKE’s price/sales is 2.74.
Price/sales represents the amount an investor is willing to pay for a dollar generated from a particular company’s sales or revenues.

NKE’s price/forward earnings is 27.68.
Forward P/E gives some indication of how cheap or expensive a stock is compared with consensus earnings estimates. The lower the Forward P/E, the cheaper the stock.

NKE’s price/book is 9.78.
Price/book ratio can tell investors approximately how much they’re paying for a company’s assets, based on historical, rather than current, valuations. Historical valuations generally do not reflect a company’s current market value. Value investors frequently look for companies that have low price/book ratios.

See NKE’s valuation ratios compared to the Market Index.

NKE’s beta can be found in Trading Information at the top of this page.
A stock’s beta measures how closely tied its price movements have been to the performance of the overall market.

Compare NKE’s historical performance against its industry peers and the overall market.