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Nike Inc Class B NKE

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Morningstar’s Analysis

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Economic Moat


Capital Allocation


We View Hanesbrands and Anta Sports as Attractive Investments in an Altered Activewear Market

David Swartz Equity Analyst

Analyst Note

| David Swartz |

Demand for activewear is high as the world emerges from the pandemic, and we have identified changes in consumption and production that we expect will shape the industry for years to come. Among these changes are increased casualization in fashion, the acceleration of the shift to e-commerce, and greater interest in connected fitness. While bargains are hard to find in the space, we have identified two undervalued narrow-moat producers in Hanesbrands and Anta Sports Products.

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Company Profile

Business Description

Nike is the largest athletic footwear and apparel brand in the world. It designs, develops, and markets athletic apparel, footwear, equipment, and accessories in six major categories: running, basketball, soccer, training, sportswear, and Jordan. Footwear generates about two thirds of its sales. Nike’s brands include Nike, Jordan, and Converse (casual footwear). Nike sells products worldwide and outsources its production to more than 300 factories in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

One Bowerman Drive
Beaverton, OR, 97005-6453
T +1 503 671-6453
Sector Consumer Cyclical
Industry Footwear & Accessories
Most Recent Earnings Aug 31, 2021
Fiscal Year End May 31, 2022
Stock Type Cyclical
Employees 73,300