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Nike Inc Class B NKE

Morningstar Rating
$101.88 −1.68 (1.62%)
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Company Report

Nike’s Powerful Brand, Geographic Reach, and Digital Strategy Enable It to Outpace Its Competitors

We view Nike as the leader of the athletic apparel market and believe it will overcome current challenges, such as uneven demand for sportswear in key markets. Our wide moat rating is based on its intangible brand asset, as we believe it will maintain premium pricing and generate economic profits for at least 20 years. Nike, the largest athletic footwear brand in all major categories and in all major markets, dominates categories like running and basketball with popular shoe styles. While it does face significant competition, we believe it has proven over a long period that it can maintain share and pricing.

Price vs Fair Value

NKE is trading at a 25% discount.
Price
$101.88
Fair Value
$469.00
Uncertainty
Medium
1-Star Price
$294.90
5-Star Price
$66.70
Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

The global sportswear market continues to expand, especially in Asia and other developing areas. Nike, as the share leader in most regions, is positioned to benefit.

Bears

As a worldwide business, Nike has felt the effects of global issues like the war in Ukraine, shipping delays, currency volatility, and high input costs. These and other issues could continue to impair its results.

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News

Trading Information

Previous Close Price
$103.56
Day Range
$101.83103.94
52-Week Range
$88.66128.68
Bid/Ask
$101.81 / $103.05
Market Cap
$154.36 Bil
Volume/Avg
7.3 Mil / 9.2 Mil

Key Statistics

Price/Earnings (Normalized)
29.79
Price/Sales
3.06
Dividend Yield (Trailing)
1.39%
Dividend Yield (Forward)
1.45%
Total Yield
4.80%

Company Profile

Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan, and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
Sector
Consumer Cyclical
Industry
Footwear & Accessories
Stock Style Box
Large Core
Total Number of Employees
83,700

Competitors

Valuation

Metric
NKE
UAA
ADDYY
Price/Earnings (Normalized)
29.7914.13922.61
Price/Book Value
10.921.786.57
Price/Sales
3.060.701.56
Price/Cash Flow
23.918.8745.49
Price/Earnings
NKE
UAA
ADDYY

Financial Strength

Metric
NKE
UAA
ADDYY
Quick Ratio
1.631.180.57
Current Ratio
2.742.131.29
Interest Coverage
77.12−4.02
Quick Ratio
NKE
UAA
ADDYY

Profitability

Metric
NKE
UAA
ADDYY
Return on Assets (Normalized)
15.46%5.88%0.47%
Return on Equity (Normalized)
40.71%14.17%1.81%
Return on Invested Capital (Normalized)
21.65%8.23%0.85%
Return on Assets
NKE
UAA
ADDYY
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CROX
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