Adidas Lifts Profit View After U.S. Tariff Refunds, Record Quarterly Performance
By Andrea Figueras
Adidas lifted its profit guidance for the year after receiving a windfall of around $220 million from U.S. tariff refunds and delivering a record quarterly performance.
The German sports company said Tuesday that it received around 200 million euros, or $224.3 million, in U.S. tariff refunds, representing the majority of its total claims.
Meanwhile, third-quarter revenue jumped 9% on year to a record 7.25 billion euros, or $8.13 billion. Excluding currency movements, sales were up 7%.
Operating profit climbed 37% on year to 1.01 billion euros, the company's highest quarterly level on record, Adidas said.
Adidas now expects to post operating profit of 2.5 billion euros in 2026, up from a previous forecast of 2.3 billion euros.
The company is experiencing strong and profitable growth in its soccer, running and training segments, while demand for apparel collections remains high, Chief Executive Officer Bjorn Gulden said.
Adidas's strong quarter comes as the sports industry contends with high competition, soft demand and inflation pressures, which are all weighing on shoppers' willingness to spend on discretionary goods.
Difficult market conditions had prevented the company from raising its forecasts in recent months. Under Gulden's leadership, Adidas has typically pursued a strategy of beating and raising its targets, which tend to appear conservative at the beginning of the year.
The company is scheduled to publish full results for the third quarter on Oct. 29.
Write to Andrea Figueras at andrea.figueras@wsj.com
(END) Dow Jones Newswires
October 20, 2026 13:37 ET (17:37 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.
Popular
4 Stocks to Buy for the Long-Term While They’re Still Undervalued
What’s Ahead for Stocks This Quarter—and Where to Invest
Are TIPS ETFs the Best Way to Fight Inflation?
10 Best Blue-Chip Stocks to Buy for the Long Term
United States