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5 Undervalued Stocks to Buy During Q1 2024

Plus, our stock market outlook for the year.

5 Undervalued Stocks to Buy During Q1 2024

Susan Dziubinski: I am Susan Dziubinski with Morningstar. Every Monday morning, I sit down with Morningstar Research Services’ Chief US Market Strategist Dave Sekera to discuss one thing that’s on his radar this week, one new piece of Morningstar research, and a few stock picks or pans for the week ahead.

Happy New Year, Dave. Let’s talk about what’s on your radar this week. We have the December Consumer Price Index and the Producer Price Index numbers coming out. What’s the market expecting?

Dave Sekera: Hey, good morning, Susan, and Happy New Year to you and all of our viewers as well. The consensus forecast is for a slight uptick in the headline CPI number, both on a month-over-month and a year-over-year basis. On that year-over-year basis, CPI is projected to increase by 1/10 of 1% to 3.2%. But more importantly, though, consensus is projecting that core CPI to downtick slightly. And of course core excludes some of the more volatile sectors such as food and energy. And the core is the one that the Fed is going to watch more closely. So that core CPI forecast on a year-over-year basis is expected to decline to 3.8% from 4%. Now, as far as PPI goes, taking a look here, both the headline and the core looks like are expected to take up very slightly the headline by 1/10 of 1% and the core by 2/10 of a percent, but not enough to be a concern in my mind at this point.

Dziubinski: What impact could these numbers have on the market this week?

Sekera: It just depends. I mean, if they come in line, I don’t think it’s going to have any kind of meaningful impact or any kind of reaction whatsoever. Now, if they do come out higher, depending on how much higher they come out, we could see some sort of a slight selloff that could just raise concerns that the Fed may not be able to start lowering the fed-funds rate in the next couple months, which is what our current expectations are. And if it does go lower, we might see a little bit of a rally that would take some of the inflationary pressure off of the Fed.

Dziubinski: And we also have banks reporting earnings this week, specifically JP Morgan, Bank of America, Citi, and Wells Fargo. So in general, what does Morningstar think of banks today heading into earnings season?

Sekera: As a sector, banks are overall still undervalued but not nearly as undervalued as they have been over the past year as we’ve been talking about it really since last March. Since the end of October, we have seen a pretty big rally in the bank stocks. Depending on which one you’re looking at, they’re up anywhere from 25% to 30%. So at this point, I think investors really need to look for those banks that still remain undervalued and have actually lagged to the upside over the past couple of months. And most of these opportunities are still going to be among the regional banks, which of course were the ones that were hit the hardest in 2023.

Dziubinski: Among those big banks, though, Dave, does Morningstar have a favorite? And, if so, why?

Sekera: Yeah, so among those four big banks, both JP Morgan and B of A right now are rated 3 stars, putting it in that fair value territory. Both Wells and Citi are both rated 4 stars, both indicating that we think that they are slightly undervalued. Wells, we do think it’s further along in its turnaround than Citi, but Wells is only 8% undervalued at this point. And Citibank, we’ve talked about this one I think a couple of times, in my mind, this is a pretty deep-value play. The company trades at very large discount to its tangible book value. At this point, it’s still 18% undervalued, but for long-term investors, I would note that it is the only one of the big four banks that we do rate with no economic moat. So maybe not necessarily kind of a Warren Buffett stock that you want to own forever, but one that we do think is trading at enough margin of safety that it is investable right now.

Dziubinski: Let’s move on to some new research for Morningstar, and that’s your 2024 stock market outlook. Viewers can access your column via the link below this video. And in your 2024 outlook, you say that you expect this year to be “a return to normal.” What do you mean by that?

Sekera: Well, in my opinion, I think 2024 is really lining up to be the first year after the pandemic that both economic conditions and consumer behavior are really past all of the disruptions and then those subsequent dislocations from those disruptions that were caused by the pandemic. So when you think about it, initially in the pandemic in 2020 and 2021, we had huge disruptions in both consumer and economic behavior. Consumers limited how much they were going out in public. A large percentage of employees such as us started to work from home, and we had some of the largest fiscal and monetary stimulus programs, I think, in U.S. history. Now then the past two years, 2022 and then 2023, there are a lot of dislocations that were caused by those initial disruptions. We had shortages. We had supply chain bottlenecks. All of that resulted in some pretty high inflation.

And then last year the Fed did begin to tighten monetary policy over that time frame, and fiscal stimulus programs started to expire as well. Now here in 2024, I think this is really the first year we’re past all of those disruptions and those subsequent dislocations. So consumer behavior, consumer spending, that’s getting pretty close to prepandemic norms. Employees are returning back to office, albeit on a hybrid schedule in many cases. And the Fed has paused tightening. In fact, we think they’re probably going to look to start easing this year and taking the foot off of the brake. And I expect the fiscal policy should be much more normal going forward as well.

Dziubinski: So then, Dave, what does the return to normal mean for stocks in 2024? Do you expect that the rally that we experienced in 2023 to continue to broaden this year?

Sekera: I’m looking for much more normalized patterns in both the economy and the stock market going forward. I think stock returns and fixed-income returns will also be closer to longer-term historical averages. I think investors specifically will be much more focused on more-traditional sector and company-specific fundamentals going forward. Now, I do think there is a risk to the market here in the near term in February and March. We do have companies starting to report earnings, and I think earnings for the fourth quarter are going to be OK. My concern here is I think a lot of management teams may look to use that as an opportunity to lower the bar for the market, probably provide some conservative guidance for 2024. I think a lot of people are of the same opinion of us that, while we’re not expecting a recession, we do think that the rate of economic growth will slow for the next three quarters. But looking further forward, we do expect that market returns will be much more broadly spread out across the market in 2024 than what we saw in 2023 where a lot of the returns were very concentrated.

Dziubinski: Let’s get a little bit into valuations. How do stocks overall look today, undervalued or overvalued?

Sekera: Actually neither. The market right now is trading really close to our fair value. And I actually want to take this as an opportunity maybe for viewers that haven’t watched us in the past to give them an explanation of how we think about market valuation. We actually use what I would consider to be a very bottom-up analysis. We take a composite of the valuations as determined by our equity analysts on over 700 stocks that trade on U.S. exchanges.

Now, a lot of other strategists use much more of a top-down approach. They typically will forecast S&P 500 earnings a year forward, and they use some sort of model or algorithm. Honestly, I don’t know how they actually really do it. They then slap some sort of forward multiple on top of that. And to me it always seems it’s much more of an exercise in goal seeking than valuation. And I think what our approach has done is really helped us keep a long-term consistent focus on value. And it’s really helped us in the past identify instances where we think the market has either—one, traded too far up to the upside, and other instances where the market had traded too far to the downside.

Dziubinski: Let’s look at stocks through the lens of market cap. Now, small-cap stocks look far more undervalued than mid- and large-cap stocks last year. Is that still the case in 2024?

Sekera: Yeah, that is definitely still the case. Small-cap stocks are still trading at about a 16% discount to our fair values, whereas large-cap stocks are just at a very slight premium over fair value. And then mid-cap stocks are trading at about a 6% discount. So in my opinion, I think actually small caps are positioned pretty well this year. I think that in a more normalized world going forward, more normalized on what we’ve seen over the past four years, I think that will give them the opportunity to perform pretty well and see that valuation gap close.

Dziubinski: Now, what about value versus growth versus core stocks, Dave? How do valuations break down there?

Sekera: Value stocks, they certainly lagged behind the market last year. They’re still trading at about a 10% discount to our fair values. Growth stocks are essentially at fair value right now, and then core stocks trading at about a 4% premium to our fair value. So if you remember at the beginning of 2023, we had actually advocated for a barbell-shaped portfolio at that point in time; we were recommending investors to overweight both value and growth and then underweight core. But now that growth has soared so much in 2023, has gotten back up to our fair values, I think now is a good time to be market-weight growth, but I would still remain overweight value and I’d underweight core in order to be able to be that overweight in the value category.

Dziubinski: And then finally, let’s parse the market by sector. First, let’s talk about technology stocks, which did very well in 2023. How do valuations look there today?

Sekera: Tech, interestingly, started 2023 as actually one of the most undervalued sectors. It’s skyrocketed. The Morningstar Technology Index is up 59% for 2023. Now at this point, we think it’s actually gone too far to the upside. It’s now trading at a 9% premium to our fair value. Still a handful of stocks in the tech sector that we think are undervalued, but for long-term investors, the sector as a whole is trading just too high in our view. And I actually think now is probably a pretty good time to take some profit there and underweight tech.

Dziubinski: Communication services was the most undervalued sector coming into 2024. Why do you think that is?

Sekera: A couple of different reasons in communication. So first, Alphabet, the parent of Google, accounts for 42% of the communications index in and of itself just because it’s just such a huge market cap. Now, Alphabet fell way too far in 2022 in our view as compared to our valuations. We did have a very strong rebound here in 2023, but we think that rebound still has further to go. It’s a 4-star-rated stock and trades at a 16% discount to our fair value.

Now, secondly, I think the market is still just overly pessimistic on the long-term outlook for more of the traditional communications and media names. So for example, we’ve talked about AT&T and Verizon numerous different times. Those are both 4-star-rated stocks, still traded 26% discount to our fair value. And we do expect that going forward that industry will probably start to act more like an oligopoly and we’ll see margins improve there over the next couple of years. Another one I’d highlight is going to be Comcast. That’s a 4-star-rated stock, trades at a 28% discount. We think the market’s just overestimating the amount of deterioration in its traditional TV business and probably underestimating the growth in more new broadband customer gains. Overall, based on valuations, I would still remain overweight communications. The sector overall trades at about 11% discount to our fair values.

Dziubinski: What other sectors stand out to you as particularly appealing from a valuation perspective right now?

Sekera: The other sectors that I would look to probably overweight now are going to be real estate and energy. Both of those are trading at a 8% discount to fair value, as well as basic material and utilities. And both of those are trading at a 7% discount. The quick takeaway on each sector: In real estate, still a lot of concerns about office space and the valuations there, but what happened is that really just pulled down the entire sector. We saw commercial real estate just across the board get pulled down. I think a lot of those have fallen too much of the downside. Plus, I think in 2024, real estate should benefit from a tailwind as we expect interest rates to decline.

And basic materials, I think, yes, the economy is slowing here for the next couple of quarters, but I think there’s just too much pessimism for the long-term outlook there, so we see a number of different opportunities.

Energy, that was actually the most overvalued sector a year ago, but it’s one of only two sectors that fell last year. Starting to see a lot more interesting opportunities in energy.

And then utilities was the other of the two sectors that fell last year. We think that sold off too much, especially last fall when interest rates were rising, and now with interest rates expected to continue to keep coming down, that’s going to be a tailwind. And we just still see very strong fundamentals for the utility sector overall.

Dziubinski: Given your market outlook, Dave, how should investors be thinking about their portfolios in these early days of 2024?

Sekera: I think, overall, your portfolio allocations right now based on your long-term, targeted weightings should be right at those targets. In fact, personally I wouldn’t either overweight or underweight either equity or fixed income. I think it’s really much more positioning within equity and positioning within fixed income. Within equity, I’d be overweight value, overweight small caps, and then by sector, we’d be overweight exactly the same that we just talked about, communications, basic materials, real estate, and utilities. And then in order to overweight those, I would look to underweight tech, industrials, and consumer cyclicals.

And then within fixed income, based on our outlook, I’d still stick with longer duration positions. Our economic team forecasts long-term interest rates should decline over the course of 2024 and into 2025. I think investors will be able to benefit over the next couple of years from both the relatively high interest rates we have now as well as price appreciation. Whereas in the short end of the curve, while you do get relatively high rates right now, our economic team projects that the Fed will start cutting rates this year and into next year. So those short-term rates will start coming down.

Dziubinski: Let’s move on to the picks portion of the program. At the start of each quarter, Morningstar publishes its analysts’ top stock ideas for the quarter in an article called 33 Undervalued Stocks, and we’re including a link to that article below this video. But today, Dave, you’re sharing with viewers five stocks from that list of 33 that you like for the first quarter. Now your first pick this week is WK Kellogg. What do you like about it?

Sekera: Yeah, I really like this one. I think it’s a very interesting situation for investors to do some research in today. It’s a 5-star-rated stock and trades at about half of our long-term fair value estimate. And based on the dividend it paid last quarter, that forward dividend yield is a nice healthy 4.8%. So the story here is last year Kellogg split up into two different businesses. It split up into Kellanova, which is ticker K, and that’s the higher-growth, higher-margin snacks business of the old Kellogg. And then we have WK Kellogg, which is ticker KLG, and that’s the slower growth, lower margin cereal business. Now the technicals here have really worked against this stock since the split, and I think WK has really kind of orphaned at this point. It doesn’t really have any sponsorship behind it. I don’t think small-cap investors really know this name yet. And the market cap is only 1.1 billion. So I think that falls under the radar of most institutional money managers. And in fact, I think a lot of the institutional money managers that owned Kellogg presplit probably dumped WK stock after that split. Plus, there’s also just a lot of negative market sentiment overall regarding the breakfast cereal business in and of itself. A lot of people are really looking at it as being just that mature, no-growth category. And again, we’re not looking for any real huge growth opportunity here. But looking forward, we do think that margins will improve. The company’s going to be making a lot of supply chain enhancements that should drive some operational efficiencies. And I think that now on its own, the company will have the ability to better reinvest into product innovation and marketing. All of that put together I think is an interesting situation for investors today.

Dziubinski: Now, your second pick this week is a play on a theme that we’ve talked about on the show before, and that’s med tech. The stock is Zimmer Biomet ZBH.

Sekera: Stock is a 5-star-rated stock, trades at about a 30% discount. And it is a company that we do rate with a wide economic moat, meaning we do think they do have some long-term durable competitive advantages. The company itself is the leader in providing devices for joint reconstruction, and for long-term investors, I guess, fortunately or unfortunately, depending on how you look at it, there are very favorable demographics there. We do have the aging baby boomer population, which of course, as you get older we’ll see more joint replacements there. But we also do have a very high and rising obesity rate, which of course will require joint replacements there. So unfortunately we do see very solid demand for those replacements going forward over the longer term. And I think that demand is also going to be enough to offset some of the near-term pricing pressure that we’ve seen on that company. So overall for longer-term investors, I think this is a very good opportunity.

Dziubinski: Now, as you pointed out earlier in the show, Morningstar expects interest rates to fall on the coming year, and that should be good news for interest-rate-sensitive stocks, such as REITs. So your next pick is a REIT, it’s a Federal Realty Investment Trust FRT. Tell us about it.

Sekera: It’s currently rated 4 stars. Trades at a healthy 28% discount to our fair value. And it looks like it’s a four dividend yield right now … it’s about 4.3%. Now, like most real estate plays, this is a company we rate with no economic moat, but it’s a shopping-center-focused REIT. It does have some other mixed use assets as well, but it owns high-quality properties in eight of the largest metropolitan areas. And the performance of the company has actually been pretty healthy as of late. I know our equity analyst team has noted the occupancy in their portfolio has stabilized here at 94%, which is a pretty good level right now. And I think the company’s been reporting out some pretty strong price increases when they’ve been re-leasing space. So I do think this is a good one for investors to take a look at today.

Dziubinski: Your next stock pick this week is from another interest-rate-sensitive area of the market, and that’s utilities. The pick is WEC Energy WEC. We’ve talked a little bit about other utility stocks on the show during the past few months. What’s the story on WEC?

Sekera: Yeah, like many in the utility sector, it just in our view just got pulled down too far too fast as that entire sector was selling off when interest rates were rising. The stock is a 4-star-rated stock, trades at about a 10% discount to our fair value, pays about a 3.9% forward dividend yield right now. And really, I mean the story here, according to our equity analyst team, they think it combines really best-in-class management with above-average growth opportunities. And it’s also a utility that they believe is in a very constructive regulatory environment.

Dziubinski: And then your final stock pick this week is Newmont NEM, which is the world’s largest gold miner. Why is this stock an attractive idea for 2024?

Sekera: I think this one’s a combination of having both good valuation today but also some upside leverage. So it’s a 4-star-rated stock, trades at a 24% discount to our fair value and about a 4% dividend yield. Now, when I take a look at our model here and look at our underlying assumptions, we currently forecast gold will average $1,865 per ounce through 2025 and then continue to decline, averaging $1,740 an ounce through 2027. So it looks like gold’s actually getting hammered pretty hard this morning, but it’s still over $2,000 an ounce and the stock trades at a large margin of safety. That 24% discount is giving you a pretty good cushion there. But I think it also provides some good upside leverage. So if gold were to stay as high as it is right now or rise even further, I think that’s going to give a good tailwind to that stock into this year and next.

Dziubinski: Well, thanks for your time this morning, Dave. Viewers interested in researching any of the stocks that Dave talked about today can visit morningstar.com for more analysis. Dave and I will be off next Monday observing Martin Luther King Jr. Day, but we’ll be back on Monday, Jan. 22, live at nine A.M. Eastern, eight A.M. Central. In the meantime, please like this video and subscribe to Morningstar’s channel. Have a great week.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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About the Authors

David Sekera

Strategist
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Dave Sekera, CFA, is chief US market strategist for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. Before assuming his current role in August 2020, he was a managing director for DBRS Morningstar. Additionally, he regularly published commentary to provide investors with relevant insights into the corporate-bond markets.

Prior to joining Morningstar in 2010, Sekera worked in the alternative asset-management field and has held positions as both a buy-side and sell-side analyst. He has over 30 years of analytical experience covering the securities markets.

Sekera holds a bachelor's degree in finance and decision sciences from Miami University. He also holds the Chartered Financial Analyst® designation. Please note, Dave does not use either WhatsApp or Telegram. Anyone claiming to be Dave on these apps is an impersonator. He will not contact anyone on these apps and will not provide any content or advice on either app.

Susan Dziubinski

Investment Specialist
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Susan Dziubinski is an investment specialist with more than 30 years of experience at Morningstar covering stocks, funds, and portfolios. She previously managed the company's newsletter and books businesses and led the team that created content for Morningstar's Investing Classroom. She has also edited Morningstar FundInvestor and managed the launch of the Morningstar Rating for stocks. Since 2013, Dziubinski has been delivering Morningstar's long-term perspective and research to investors on Morningstar.com.

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