A Checklist for Social Good: Closing the Intention-Action Gap When Giving Back
How to stay focused on investing your time, energy, and funds to a worthy cause for the most impact.
We all have the best of intentions. But sometimes it can be difficult to take action toward our objectives, even when it’s for causes we care about deeply. Whether it’s increasing your charitable giving or taking a more active role in certain causes, it can be hard to follow through on our intentions--this experience is called the intention-action gap.
Luckily, there are ways we can close this gap. For example, we can make our environment more conducive to doing social good or build habits that make giving back automatic. Building good habits isn’t just reserved for things like brushing your teeth before bed or reading the news in the morning. It can also include building habits of action for social good.
Behavioral science has studied how certain ways of shaping our environment and building habits can help someone take the step from being intentional to taking meaningful action. The following checklist can help you close the intention-action gap when it comes to doing social good.
Closing the intention-action gap is about setting ourselves up for success, which you can do by shaping your environment and building the right habits. These tips are simple tricks that can help you follow through on your goals for contributing to social good.
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